• Skip to primary navigation
  • Skip to main content

VRSUN

Hot Virtual Reality News

HOTTEST VR NEWS OF THE DAY

  • Home

Artificial Intelligence

McDonald’s Launches AR Lunar New Year Campaign

January 15, 2023 From vrscout

AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign.

As part of its commitment to serving communities and celebrating culture, McDonald’s is celebrating major cultural events such as Lunar New Year, Asian Pacific American Heritage Month, Mid-Autumn Festival, and Diwali.

To celebrate the Year of the Rabbit, McDonald’s has partnered with Karen X Cheng, a viral content creator who is known for her innovative creative designs, according to an official release. The company behind those famous french fries and Big Macs aims to connect with its consumers through an immersive metaverse experience and a cool augmented reality (AR) filter.

As a long-time fan of the Golden Arches, Cheng is excited to celebrate the rich culture and heritage of Asian Americans through this campaign. 



Famous for her amazing viral videos which have gained over 500 million views, Cheng is a talented digital creator who is also known for her collaborations with prominent celebrities. Through her passion for storytelling and innovation, Cheng has found herself on prominent lists such as Inc’s 30 Under 30 and on Adweek’s Creative 100.

Some of her most popular videos include learning to dance in a year, creating the first artificially intelligent magazine cover, and making a VR dance video for the metaverse. This partnership between her and McDonald’s marks Cheng’s first official brand partnership.

“Teaming up with McDonald’s to create a campaign that not only leans into my passions as a creator but also my cultural identity is a dream come true,” said Cheng in an official press release. “As a longtime Golden Arches fan, it’s an honor to be provided with a creative canvas that allows me to share my personal story as well as showcase my expression of the holiday to a wider audience.”

Elizabeth Campbell, Senior Director, Corporate Engagement Strategy at McDonald’s, said that the brand wanted to connect with its fans at the intersection of culture and innovation. “Our collaboration with Karen X Cheng offers new, tech-forward ways to experience the Year of the Rabbit while also honoring the legacy of the holiday and uplifting the AAPI community. The Golden Arches is proud to kickstart the new year with an interactive campaign that invites our fans to become active participants in a global cultural celebration,” said Campbell.

McDonald’s is celebrating the start of the new year with an engaging digital campaign that encourages its fans to get involved in important global celebrations, something that is very important to the global mission of the company.

The campaign, which was conceptualized by IW Group, aims to celebrate the spirit of the Lunar New Year and encourage people to embrace the traditional and unconventional ways of celebrating the holiday. The campaign also features a variety of interactive elements as well as an immersive metaverse experience. 

Nita Song, IW Group’s President & Chief Executive Officer, said that the company wanted to use the latest technology to enhance the experience for its fans. “Building on last year’s groundbreaking Lunar New Year campaign, which featured a Golden Arches’ trailblazing event in the metaverse, our goal was to utilize state-of-the-art technology to elevate the virtual and interactive experiences for brand fans.”

Here’s what you can expect with McDonald’s Year of the Rabbit campaign:

Augmented reality (AR) filter – This unique AR Instagram filter allows you to experience the transition from the Year of the Tiger (2022) to the Year of the Rabbit (2023) while enjoying incredible 3D visuals.

Metaverse Experience – Hosted on the virtual platform Spatial and accessible through a VR headset, mobile device, tablet, or PC, this custom 3D space combines traditional Asian influences with a variety of “futuristic elements,” such as 3D sculptures of the 12 Chinese zodiac animals. The platform will host two special events on January 25th and February 2nd respectively.

AI-powered television commercial – This futuristic ad spot utilizes NeRF (neural radiance fields) technology to create a 3D scene. You can use your smartphone to scan an on-screen QR code to enjoy the artwork as an interactive AR filter.

Fans can join in on the fun today via www.McDLunarNewYear.com. This isn’t the first time McDonald’s has created a cool virtual experience around culture and heritage. In 2022, the company created “McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon” gallery in AltspaceVR and in Spatial. The company also filed 10 trademark applications that would allow you to order food from their menu in the metaverse and have it delivered to your real-world home.

For more information visit here.

Image Credit: McDonald’s USA

Filed Under: AI, AR, Artificial Intelligence, augmented reality, News

Sensorium Launches 24-Hour Metaverse Streaming Channel

August 10, 2022 From vrscout

Empyreal Parties 24/7 promises an unreal multi-sensory experience.

The multi-sensory VR platform Sensorium is launching what they claim is the first in-engine metaverse streaming channel, offering an out-of-this-world visual and audio experience like no other. The 24/7 livestream metaverse experience will take you on a journey through multiple locations across the Sensorium Galaxy metaverse.

To kick it all off, Sensorium is hosting its first Empyreal Party at the remote Meteor Vortex with virtual AI artists Kàra Màr, Natisa Sitar, and Ninalis performing aboard a levitating concert module that will transport you into a sublime visual experience featuring sick beats from AI artist and virtual beings.



Each AI-DJ is able to create music that pulls inspiration from over 60 different genres. They are also capable of interacting with the audience in VR. 

Immediately following the inaugural Meteor Vortex event, Sensorium will launch two other Empyreal Parties that will take you to the volcanic surface of PRISM world and the stunning interiors of the Sensorium Starship.

Accessing Sensorium’s out-of-this-world event is easy. No VR headset is required; simply jump in using a web browser of your choice. That said, headphones are highly recommended, as this is an audio-driven experience.

In addition to accessing the world on a desktop, you’ll also be able to tune into Empyreal Parties through the Sensorium mobile app which is available for both Apple and Android devices.

Leading up to this milestone metaverse event, Sensorium showcased its lineup of virtual beings at cutting-edge conferences and festivals such as WebSummit, SXSW, and Sonar. 

In 2021, Sensorium kickstarted the idea of virtual artists being powered through AI with the debut of Kàra Màr’s “Anthropic principle“. The AI-driven character has music streaming on Apple Music, Spotify, and SoundCloud. 



Today’s premier launch is just the beginning for Sensorium Galaxy. In addition to exploring the idea of AI-DJs, they will also host VR shows with real-world artists such as David Guetta, Black Coffee, Steve Aoki, Armin van Burren, and many others. 

If you’d like to learn more, head on over to the Sensorium Galaxy website. You can check out the livestream itself here.

You can download the Sensorium Galaxy app today on iOS and Google Play and jump in-world to listen anytime!

Image Credit: Sensorium

Filed Under: AI, Artificial Intelligence, Metaverse, News, pc vr, VR Music

  • Home