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In-Car VR

The Apple Car Could Feature VR Technology And No Windows

May 17, 2022 From vrscout

Who needs windows when you have VR?

It was back in 2014 that Apple first began the development of its own automotive vehicle. After years of radio silence from the company, reports began circulating that the company had switched gears and was now working on a self-driving vehicle that requires no input on behalf of the passengers. As such this autonomous car would lack any and all driver controls, including a steering wheel and foot pedals.

Since then Apple has filed several car-related patents teasing a number of potential features. That said, the most recent patent might be the company’s most interesting one yet.

On May 3rd, 2022, Apple filed a patent with the United States Patent & Trademark Office for an in-car VR entertainment system that utilizes the motion of the vehicle to further immerse passengers in their in-headset experiences. VR content is synchronized with the movement and acceleration of the autonomous vehicle as it travels to the desired location, offering a unique location-based experience that changes based on your commute.

In addition to entertainment, the patent details how the technology referenced could be used to reduce motion sickness. Instead of conventional windows, passengers would view the outside world by using their VR headset to access cameras mounted on the outside of the vehicle. The technology could also be used to watch videos and read books in a stabilized environment as well as conduct virtual meetings while on the road.

According to past reports, Apple is expected to launch its long-awaited self-driving car sometime around 2025, though we’ve yet to receive any form of official confirmation from the company. Apple has filed a number of outrageous trademarks in the past that have yet to see the light of day. That said, if anyone can effectively sell a windowless self-driving vehicle with no steering wheel to the general public, it’s Apple.

For more information take a look at the patent filing here.

Image Credit: Letsgo Digital

Filed Under: Apple, In-Car VR, News

WayRay’s AR Car Display Could Change Driving Forever

March 29, 2022 From vrscout

In-car AR technology is closer than you might think.

Earlier today, holographic AR (augmented reality) company WayRay released a new video showcasing its True AR HUD in action on actual roads, signaling what could be the beginning of a new era in AR guidance and safety.

Throughout the roughly four and half-minute video, we see WayRay’s Deep Reality Display® technology being used to project a variety of useful information directly to the drivers’ windshield in real-time, including—but not limited to—vehicle speed, turn-by-turn directions, and the time to destination.



A blue electric line is used to direct the driver to their destination without distracting them from the road. The system also identifies and tracks pedestrians and makes suggestions for local businesses and services based on the current location.

According to WayRay, the True AR HUD powers everything from the Advanced Driver Assistance System (ADAS) and navigation to various “infotainment” features. The company states that these features work in tandem with one another without distracting the driver, which is one of the biggest concerns currently surrounding in-car AR displays.

Credit: WayRay

While it’s true that a number of companies are working on their own proprietary AR displays for vehicles, WayRay is one of the first to provide solid footage of their technology operating on an actual road with real-world conditions. Last year the company announced the Holograktor, an all-electric ride-hailing vehicle that incorporates a variety of AR components to deliver a next-gen commuting experience for passengers.

Needless to say, this type of immersive technology could have a dramatic impact on the automobile industry. In addition to AR navigation, companies, including WayRay, have expressed interest in expanding their offerings of interactive content for passengers. As the industry continues to move in the direction of autonomous vehicles, this sort of “infotainment,” as WayRay puts it, could become a massive industry in itself.

Credit: Holoride

Earlier this month, for instance, Holoride announced plans to bring its in-car VR entertainment system to Audi vehicles; a major step forward for the in-car XR industry. Using HTC’s Vive Flow VR glasses, passengers will be able to enjoy a wide range of “elastic content” that adapts to the movement and speed of the vehicle.

You can learn more about Holoride by visiting the website. For more information on WayRay’s suite of in-car XR technology visit here.

Feature Image Credit: WayRay

Filed Under: AR, augmented reality, In-Car VR, News

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