Sponsored Newsletter

As we celebrate our tenth anniversary, we at Pimax are excited to introduce SuperOpen, a long-term initiative that opens our technology to the global community and invites developers, creators, and enthusiasts to help shape the next era of virtual reality.

Industry Direct by Pimax

Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team and do not appear in our front-page editorial feed. Industry Direct sponsors help make Road to VR possible.

SuperOpen is not a new product and it is not a marketing slogan. It is a commitment to openness and a belief that VR hardware should evolve in a more flexible and sustainable way. Over the past decade, the VR industry has made significant progress, but it has also been limited by closed ecosystems and hardware that becomes outdated too quickly. We believe it is time for a different approach.

Why We Created SuperOpen

For years, VR users have been asked to replace entire headsets every time a major improvement arrives. Optics change, displays improve, cooling advances, and yet the entire device must be replaced. This is wasteful and does not reflect how modern technology should grow.

Crystal Super was built on a different idea. Instead of a device that stays fixed, it is a platform that can evolve. Its optical engine, front shell, facial interface, and other modules can be changed as new innovations appear. This makes the headset something you can refine, not something you discard.

Now that Crystal Super is widely available and our production is stable across the world, this is the right moment to open the platform and bring the community into the process.

Opening Our Technology to the World

Pimax has always believed that true innovation comes from sharing. SuperOpen marks the first release of our development resources, and we’ll continue to update and expand them over time.

Developers can now access:

• The Platform SDK
• The XR SDK
• The Driver SDK
• The Hardware Development Kit
• Full Crystal Super 3D models and schematics

These resources are available to help anyone build new ideas directly on top of the Crystal Super platform. This is only the starting point. We will continue to expand the SDKs based on what the community builds.

As our founder Robin Weng says: “Innovation grows faster when people build together.”

Exploring New Hardware Ideas Together

SuperOpen also gives us the chance to explore bold new module concepts hand in hand with the community. We are currently evaluating several experimental ideas that show how far an open headset platform can go:

• An E Ink optical engine for comfortable reading
• A seventy PPD clarity module for cinematic viewing
• A liquid cooling system for long sessions
• A facial tracking front shell for expressive avatars
• A high fidelity microphone module for clear spatial voice
• Specialized Pilot and Racer editions for simulation fans

Some of these concepts are early studies, and others are already in engineering testing, but all of them will grow through community involvement. Through SuperOpen, we will also provide Crystal Super units, HDKs, and SDKs to selected developers who want to explore these concepts with us.

Building a Living VR Ecosystem

SuperOpen marks an important milestone for our tenth year. More than anything, it represents a shift from building product generations to supporting a platform that keeps evolving. When hardware and software grow together with the community, we extend product life, reduce waste, and encourage meaningful innovation.

To support this, we have opened: The SuperOpen Developer Discord

Once inside, developers and creators can share ideas, collaborate on modules, receive feedback from Pimax engineering teams, and access support across development, supply chain, and promotion. SuperOpen is not only a place to discuss ideas. It is a space designed to help those ideas turn into real hardware and real experiences.

Shaping the Next Ten Years of VR Together

The launch of Crystal Super is not the finish line for us. It is the beginning of a platform that will continue to grow year after year. SuperOpen reflects our belief that openness and collaboration are the most powerful forces in VR today.

To everyone who has supported Pimax over the past decade, and to everyone who will join us now, thank you. We invite developers, creators, engineers, and VR enthusiasts to help define what the next ten years of virtual reality will look like.

Let us shape the future of VR together.

Industry Direct by Kit Navock

Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Industry Direct sponsors help make Road to VR possible.

Hey friends, I’m Kit Navock, the new CMO at Immersed. Not long ago, I sold my company. And like a lot of founders post-acquisition, I was taking stock—trying to figure out what kind of work (and what kind of people) I actually want to build with next. Long story short: I joined Immersed as its new CMO because I now see the company’s vision. And now, those who can also see the vision can join our journey by becoming an investor before we continue to accelerate! But first, let me tell you how I ended up here.

Immersed had been on my radar for a while. I was an early investor years ago and got to know the team slowly, the organic way—movie nights, shared meals, and bouncing around ideas at their Austin office. At some point, I even hired someone from their friend group at my acquired company. What started as curiosity turned into deep respect. These weren’t just smart people — they were good people — gritty, ambitious, humble, and mission-driven.

Fast-forward to a couple of months ago, I texted Renji (Immersed’s founder) about some basketball news. His reply?

“You should come work with us.”

It wasn’t an obvious choice. I only took his call to amuse him. Even if I hadn’t known him for years, he’s a pretty compelling guy. The thought stuck with me. I thought about it for days. I called my inner circle—the friends and mentors I trust most. I told them I was living the good life: consulting 20 hours a week, fresh off selling a company, finally slowing down a bit. But this opportunity just felt… different.

And they all said the same thing: You should go for it.

I took a lower salary than I’ve had in years, with equity that might not be liquid for a while. But I wasn’t joining for a quick win—I was joining because I believed in the people and the product for something that might become the next tech giant. And when I finally got hands-on with what they’re building, my mind was blown. It all finally clicked.

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Visor: The XR Device That Shouldn’t Exist, But Does

I’ll be real—I’m newer to XR.

Not to tech in general, but to this AR/VR world. I wasn’t the guy duct-taping sensors to my face and hacking OpenVR builds back in 2016. I’m a mainstreamer. A noob. I had bought an Apple Vision Pro just to see what spatial computing felt like.

It generally worked. I was more productive, more focused. Then I tried Visor—Immersed’s own headset—and it was everything I didn’t know I wanted.

Visor weighs ~186g (lighter than my phone), looks like thick sunglasses, runs standalone with dual 4K micro-OLED displays and a 3-hour battery. But more importantly, it’s built for real tools: VS Code, Figma, email, Blender, terminal, tabs, Netflix. It didn’t feel like it was made as a posthumous add-on to my computer.

It’s not a devkit.
It’s not a toy.
It’s not heavy.
It’s not $3,499.
It’s just… the one that fits into an actual workday.

I may be new here, but even I can tell: this isn’t some prototype.
It’s the first headset that made me think, “Oh—this is ready for the rest of the world to get onboard.”

From App to Platform (and AI Co-Pilot)

If you’ve used Immersed (and you probably have), you already know: it’s the most-used AR/VR productivity app in the world. Multi-monitor AR/VR workspaces. Low-latency streaming. Real-time collaboration across platforms. Tens of millions of sessions. Thousands of power users grinding through real work in XR.

Now, with Visor, we’re going beyond just an app. It’s the front door to a full spatial computing platform—an OS built for focus, deep work, and native 3D tools (not floating 2D windows). In my head, this is sort of how Steve Jobs thought about Apple; he wanted to build an entire ecosystem.

For me, what really sealed this line of thinking was Curator AI—a built-in co-pilot that understands my workflow, reduces context switching, and quietly boosts my productivity. It’s not a bolt-on gimmick—it’s the connective tissue of the platform. I don’t think I am alone in thinking this is also what I wanted Siri to be right now, but it’s not.

Moreover, the Immersed platform combined with the Visor and Curator AI —this moves us beyond just LLMs into the physical space. And because it’s OpenXR-compatible, devs can build right on top—whether it’s tools, agents, or entire apps.

This isn’t about porting your desktop into 3D. It’s about building spatial productivity from the ground up—with AI baked in from day one. It’s built for the builders.

Why This Matters Now

I didn’t join Immersed just to talk about screens floating in space and talking avatars. I joined because I believe spatial computing is going to reshape how we work and live. The combination of immersive environments, native tools, and always-on AI support is a powerful leap—and it’s arriving faster than most people think. I think the people at Immersed have the vision, the tech, and the people to make this happen. That’s why I joined.

This isn’t just for hobbyists. What Immersed is building is for engineers, designers, traders, artists, founders, filmmakers—anyone who works on a screen. And as AI agents and humanoid robotics continue to evolve, the value of an immersive spatial platform that just works is only going to grow.

Visor is more than a headset. The Immersed platform is more than just a virtual reality space where we can work. Curator is more than just an LLM AI agent. Together, they form an entire ecosystem for us to all level up.

We’re super pumped to share this with all of you.

If you’ve been waiting for someone to build the right headset—and the right company behind it—now’s your chance to be part of it. Join Immersed in bringing spatial computing to the masses.

👉 Own Stock in Immersed
Before the rest of the world catches up.

Let’s build the future—together.
— Kit