VR Events

Hyundai Debuts Immersive Exhibit At Cannes Lions

June 21, 2023 From vrscout

“Miles That Define Us” details pivotal moments in Hyundai’s purpose of progress for humanity through product innovation.

Hyundai and The Trust, the leading creative agency for advertising partners of the Wall Street Journal, today announced the release of a new video and immersive content campaign entitled ‘Miles That Define Us.’ The campaign, which features short documentaries and engaging narratives, aims to reinforce Hyundai’s social responsibility and highlight the company’s connection to the human spirit.

The exhibit, which was created in collaboration with Active Theory, features short documentaries and engaging stories that highlight Hyundai’s commitment to providing innovative technology and mobility services and aims to inspire people to reach their personal goals and improve their lives.

Credit: Hyundai & Dow Jones

The first film, which will premiere at the Wall Street Journal’s Journal House during the Cannes Lions Festival of Creativity in 2023, will feature the stories of individuals facing the challenges of modern mobility. It showcases how Hyundai’s cutting-edge technologies are helping address global issues. The company’s solutions, such as advanced air mobility and autonomous driving, prioritize the environment and are designed to improve the quality of people’s lives.

“We are proud to collaborate with Dow Jones and The Trust on this campaign. It emphasizes the transformative power mobility innovations can make in progressing humanity,” said Angela Zepeda, chief marketing officer, of Hyundai Motor America in an official press release.

‘Miles That Define Us’ is part of Hyundai’s ongoing efforts to reinforce its social responsibility and focus on the company’s culture, and aims to highlight the importance of reliable information and news in helping decision-makers and global leaders make informed decisions.

According to Josh Stinchcomb, the global chief revenue officer of The Wall Street Journal and Dow Jones, the stories featured in the campaign are inspirational and relatable. “‘Miles That Define Us’ is a testament to the indispensable role of trusted news and information in guiding global leaders and decision-makers,” adding, “The subjects explored and people featured in each story are inspirational, passionate, and relatable—a reflection of Hyundai’s culture and decision-making.”

The campaign’s companion exhibit, which is located at The Journal House, is an immersive mixed reality experience adapted from the Journal’s The Field. From the Ground Up is a fully immersive multi-sensory 360-degree storytelling adventure (available via this link) composed of a variety of immersive experiences that explore the different aspects of Hyundai’s products. The Field is an exploration space for you to interact with Hyundai’s latest innovations.

The Trust utilized carefully crafted graphics and emotive voiceovers to create an experience that lets users explore the campaign’s various stories through virtual VR and WebXR. Through this platform, Hyundai was able to create relatable and entertaining concepts that educate you on the company’s goals with product innovation.

“By prioritizing humanity and centering our actions on this principle, Hyundai is forging a brighter future for generations to come,” said Zepeda.

You can learn more about the Hyundai and Dow Jones The Trust immersive exhibit on Cannes Lions Festival of Creativity website.

Feature Image Credit: Hyundai & Dow Jones

Ristband Returns To SXSW With Its Music Metaverse

March 8, 2023 From vrscout

The party returns on March 12th live via the metaverse.

The South by Southwest (SXSW) Conference and Festival draws everything from up-and-coming music artists and interactive media companies to forward-thinking startups and various other cutting-edge technologies.

One of the companies featured this year is Ristband which will once again be hosting its Music Metaverse, a virtual event that combines the energy of live music with VR technology. Performing at the event will be the UK-based “collective,” Miro Shot.

Credit: Ristband

During SXSW 2022, I talked with Roman Rappak, CEO of Ristband and singer for Miro Shot, who told me how he was influenced by bands such as Kraftwerk and how they embraced “weird technology that was broken and hard to use and made music with it.”

This year, Miro Shot will be returning to SXW and will be presenting a completely revamped version of their concert, which will feature brand-new music and the latest in XR technology.

“With SXSW’s international reputation as a festival supporting emerging culture and technology under one roof, we are excited to have the opportunity to extend the festival in the metaverse with the true pioneers of this new digital era: the artists who are the driving force of this movement,” said Anne McKinnon, CEO of Ristband.

This year’s Music Metaverse showcase promises attendees an unforgettable experience that will expand the magic of SXSW. Ristband’s official Music Metaverse event will answer questions such as how the metaverse will impact the live music industry and how contemporary artists are using AR/VR as well as the metaverse to reach new audiences. Along with the performance, Ristband’s event will feature a variety of discussions about how the metaverse will affect the industry.

Last year, Miro Shot used older Android devices to drop attendees into a VR environment that reacted with the band’s instruments as they played live. This year, Miro Shot partnered with HTC VIVE to immerse their audiences in a virtual world using HTC’s new all-in-one headset, the VIVE XR Elite.

“Live music and physical events are at the heart of music culture, while at the same time, exciting new tools that can extend our concert into VR and a gaming platform like Ristband have had an incredibly powerful effect on the reach of our band,” said Rappak.

To attend the event, individuals must be 21+ and have an SXSW festival pass. The event will be held at The Venue ATX, which is a 5-minute walk away from the Convention Center. Oh, and you’ll have to RSVP!

Feature Image Credit: Ristband

Celebrate New Year’s Eve In VR With Shaquille O’Neal

December 20, 2022 From vrscout

The virtual event kicks off on December 31st at 3:30pm PST.

It’s been a crazy year, so why not celebrate its end with an equally crazy New Year’s Eve countdown event hosted by NBA legend Shaquille O’Neal in VR?

“The Shaq’tacular Spectacular” will feature an impressive lineup of big-name celebrity guests like Rob Gronkowski and Camille Kostek. We can also expect performances from artists such as Cardi B, Ludacris, Lil Yachty, Killer Mike, WHIPPED CREAM, and Shaq himself as his musical alter ego, DJ DIESEL.

Credit: Meta

“This year we’re ringing in 2023 with new experiences and connections. I’m excited to celebrate with some of my favorite artists and athletes in a way that you can enjoy with friends and family in VR across the world,” said Shaq in an official release. “From music, laughs and much more, we’re celebrating New Year’s Eve and welcoming 2023 with a spectacular party you won’t want to miss.”

Produced by Westbrook Media, Media.Monks and Jersey Legends Productions, the hour-long special event will kick off on December 31st at 3:30pm PST. The show will take place inside Horizon Worlds, Meta’s social VR metaverse available on Meta Quest 2 and Meta Quest Pro VR headsets, and Meta Quest TV.

For more information visit here.

Image Credit: Westbrook

Biggie VR Concert Will Feature ‘Hyper-Realistic’ Avatar

November 16, 2022 From vrscout

With guest performances by Sean “Diddy” Combs, The Lox, and more.

Meta today announced the latest in its series of immersive VR concerts, The Notorious B.I.G. Sky’s The Limit: A VR Concert Experience. Coming next month to Horizon Worlds, the one-of-a-kind show will bring the late Brooklyn rapper to life like never before in celebration of what would have been his 50th birthday.

Credit: Meta

On December 16th, those with a Meta Quest 2 or Meta Quest Pro headset can log in to Horizon Worlds, Meta’s social VR metaverse, to catch an immersive VR concert featuring a “hyper-realistic avatar” of the late great rapper along with guest performances by Sean “Diddy” Combs, The Lox, Latto, Nardo Wick, Lil’ Cease, DJ Clark Kent, and more.

The experience will also feature a narrative portion, during which you’ll learn more about the life of the hip-hop legend. Written and voiced by American writer and music journalist Touré, this eye-opening journey will take you through The Brook, a virtual recreation of ’90s Brooklyn.

**Credit: Raymond Boyd/Michael Ochs Archives/Getty Images**

When asked how the project came to be, Touré said, “I’ve worked with producer Alex Coletti on several projects over many years and I also interviewed Biggie several times, so Alex thought I could be helpful at bringing this to life.”

“We wanted to create a concert that had other aspects to it, so it was on me to figure out a pre-concert scene and a post-concert scene. It was a lot of fun trying to imagine what Big would be like and what he might be doing if he were still with us today.”

“It’s very exciting to be able to give people immersive experiences, so if VR can develop to the point where I can be at home but have the feeling of being in the front row of a concert and really feel like I’m there, that would be a really exciting opportunity,” he added.

The Notorious B.I.G. Sky’s The Limit: A VR Concert Experience will kick off on December 16th in Horizon Worlds, available free on Meta Quest 2 and Meta Quest Pro. A 2D version of the show will be available to view on-demand via the official Notorious B.I.G. Facebook page.

For more information visit here.

Image Credit: Burst Live