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Meta today announced it’s releasing Meta Glasses, the company’s first slate of smart glasses that don’t feature any EssilorLuxottica styles or branding.

The News

While Meta is still working with long-time eyewear partner EssilorLuxottica, the company is releasing three new Meta Glasses styles that aren’t packing any Ray-Ban or Oakley branding:

• Meta Adventurer — A clean rectangle shape for a timeless, versatile look. Available in Standard and Large.
• Meta Fury — A bold frame that makes a bold statement.
• Meta Glasses by Kylie — A unique slim oval frame inspired by Kylie Jenner’s personal style.

Meta Glasses appear to be packing the same specs as its second-gen glasses (Ray-Ban, Oakley), including 12MP camera with 3K resolution, over eight hours of battery life, open-ear speakers, six microphones, and support for multiple lens types, including prescription, shaded, polarized, and Transition lenses.

The new line features a range of shapes, colors, and materials, including Classic Black, Classic Tortoise, Racing Green, Linen, Merlot, Mahogany, and Sandstone, with sun, Transitions, polarized, and clear lens options developed by EssilorLuxottica—making for a total of 26 styles.

Notably, both Adventurer and Fury start at $300, while the Kylie Jenner frames start at $400. For reference, Ray-Ban Meta (Second Gen) start at $380, and Oakley Meta at $400. You can find them starting today at Meta.com, Lenscrafters, Sunglass Hut, Best Buy, Amazon, and additional select retailers.

My Take

Meta and EssilorLuxottica have produced multiple smart glasses generations over the years, ranging from their inaugural Facebook Stories released in 2021 to their most recent pair, Meta Ray-Ban Display glasses, which include a single full-color display.

And it seems like a match made in heaven: EssilorLuxottica holds the IP of some of the most iconic and cool frames, and Meta, well—they can make great XR hardware. That said, including today’s Meta Glasses news, it feels like both companies are increasingly diverging from that tight partnership, which is planned to last until 2030.

Just last week EssilorLuxottica announced it was striking its own optics deal with Applied Materials, which is an important piece of forward planning. The Franco-Italian eyewear giant appears to paving the way for its own stack of AR and smart glasses optics separate from Meta.

Whatever the case, Meta appears to be cutting the fat, as it focuses on getting its smart glasses on every head, which it really can’t do in the near-term as the storage and RAM crisis has essentially inflated the price of everything in tech.

It will be interesting to see whether consumers gravitate toward the more generic Meta Glasses over Ray-Ban/Oakley. One thing is for certain though: Google is coming for Meta with the release of a fleet of Android XR equivalents, coming this year from Warby Parker, Gentle Monster, Gucci parent company Kering, and Samsung.

Apple spent a major portion of its WWDC 2026 keynote this week talking about new AI features that are part of an enhanced version of Siri. While most of the features will be accessible across devices, Siri on visionOS 27 has some unique touches that take advantage of Vision Pro.

The News

An overhauled version of Siri—which Apple is now calling “Siri AI”—is headed to Apple’s version 27 operating systems. The company detailed a wide range of capabilities, both new and improved, which make Siri AI more useful and more capable than previous versions.

“Siri AI is an entirely new version of Siri deeply integrated into iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro,” the company announced this week. “It can draw on personal context understanding to search across messages, emails, photos, and more, and get things done across apps with even more systemwide app actions. Additionally, Siri AI can answer questions related to the content on a user’s screen or go out to the web to get up-to-date information using broad world knowledge and generate a helpful answer. A dedicated Siri app allows users to revisit a past conversation or kick off a new one—all in one place—and uses iCloud to privately sync conversational history across a user’s products.”

Beyond the new capabilities that will work across most of Apple’s modern devices, Siri AI is getting some unique attention on Vision Pro. In VisionOS 27, the Siri ‘orb’ becomes a placeable widget that can sit in the room with you. And when you want to talk to it, simply look at the orb and start talking. It’s a seamless way to activate Siri using Vision Pro’s eye-tracking, without needing to tap anything or say a wake word.

Siri is also getting ‘see what you see’ capabilities on Vision Pro. If the user asks the system to look at something, Siri has visual context of the user’s view of both the digital and real world. So you can ask about something you see on a webpage floating in front of you just as easily as you can ask about a piece of artwork on your wall.

This is a much more natural way to use visual intelligence capabilities that have been part of earlier versions of Apple Intelligence but were not exposed in particularly obvious ways.

The new Siri app, which functions more like a traditional AI chatbot, is getting a native visionOS version.

Apple says Siri AI is compatible with both the original Vision Pro (M2) and latest Vision Pro (M5). It’s available as a developer preview within visionOS 27 which is available now. Apple plans to roll out Siri AI features as a “beta” to the public later this year.

My Take

The inclusion of high-accuracy eye-tracking on Vision Pro continues to pay dividends to Apple. Turning Siri on Vision Pro into a persistent widget that’s activated with eye-tracking is the kind of subtle but clever idea that could very well set the standard for interacting with voice assistants on immersive devices going forward. Using eye-tracking to add context about the user’s question is also a smart way to leverage the feature.

Siri’s newfound ability to see the user’s digital and real world brings it much closer in line with Gemini’s visual capabilities on Android XR, which I’ve previously pointed to as a standout advantage over the AI capabilities of visionOS and Meta’s Horizon OS.

It’s unclear at this time if Siri on Vision Pro will be fed a still image of the world around the user at the time of the query, or if it will get a live view of the world around the user (as we see with Gemini on Android XR). The difference between a static or live view could lead to a significant gap in the usefulness of Siri AI’s ‘vision’ on Vision Pro compared to Gemini. On Android XR, Gemini can continuously see what’s around the user, enabling ongoing conversations with Gemini that evolve as new things happen. We’ll have to wait to see if Siri on Vision Pro can do the same.

We also don’t know if Siri will be able to ‘see’ during every query or if only specific queries will cause the headset to consider the world around the user. For Apple’s part, the company says it continues to emphasize privacy in its AI features, and says that any data that leaves the headset is processed in an encrypted way that’s not accessible to Apple or third parties.

Supernatural won’t be in ‘maintenance mode’ for long, because Meta announced it’s effectively spun out the VR fitness app into an independent company, Supernatural Health.

The founders and coaches behind Supernatural are parting ways with Meta. Soon, users can look forward to more fresh content, which has notably been missing from the subscription-based VR fitness app since Meta announced in January that it would no longer be pushing content updates as a part of a wider pullback from VR gaming.

And it’s going to be clean break, as the new studio says in a community post that Supernatural is set to be independent from Meta, and will be a new, separate app in Quest’s Horizon Store.

While the current version of Supernatural will be winding down on December 3rd, which includes all associated subscriptions, the studio expects the new app to launch later this fall, noting it plans to build “major parts of the technology from the ground up as a much smaller company.”

That also means subscription prices will change from its current $10/month, or $100/year rate:

“A while back, the subscription price was lowered to make Supernatural more accessible, and we still believe in that goal. To keep building independently, and continue delivering the experience you expect, we need to return to the original $20/month and we haven’t made that decision lightly.”

The studio says it’s offering a ‘Founding Member’ rate, which will cost $180 for the first year. After that, the price jumps to $20/month, or $200/year. That said, the upcoming version of Supernatural will include all original coaches “back on day one,” as well as new workouts and future features.

“The early days won’t be perfect, but our small team is committed to building the Supernatural you know and love and taking it to the next level,” the studio says. “We are so grateful for everything you’re capable of, in the app and outside of it. Thank you for showing up for Supernatural, and for each other.”

This follows a lengthy battle to acquire Supernatural, which seems so distant now in retrospect. In late 2021, Meta announced it was acquiring Within, the studio behind Supernatural, for a whopping $400 million.

It wasn’t a smooth transition though, as the deal quickly drew the ire of the US Federal Trade Commission, which claimed Meta was unfairly monopolizing the VR fitness space. After more than a year of costly antitrust battles, the FTC eventually dropped the suit in early 2023, noting that it would seek no further appeal.