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Early Versions of Meta’s Orion AR Glasses Envisioned a Neck-worn Compute Unit

March 4, 2025 From roadtovr

Meta revealed its Orion prototype last year to show the progress it has made toward compact AR glasses. Today the company talked more about the prototyping process, especially regarding the ‘compute puck’ that offloads much of the heavy processing into a device that goes in the user’s pocket.

One of the major reasons that today’s XR headsets are so big is because they need room for a lot of processing power, battery volume, and heat dissipation. But with Meta and the rest of the industry aiming to eventually make all-day wearable AR glasses, size becomes a serious challenge.

A ‘compute puck’ is a companion device for AR glasses that moves some of the processing and battery off of the user’s head and into a pocketable device.

Meta used the compute puck approach for its prototype Orion AR glasses. While companies like Magic Leap have used similar approaches in the past, Orion’s approach is somewhat novel because the compute puck is completely wireless. But it didn’t start out that way.

Today Meta revealed more about the prototyping process for Orion. In the post, the company says the compute puck was originally envisioned as a tethered, neck-worn device, codenamed Omega.

But this concept apparently didn’t last very long after the team decided it would cut the tether and make a pocketable puck that was completely wireless.

After becoming untethered, the Orion team realized that it opened new possibilities for what could be done with the device.

One clever idea involved using the puck as an anchor for content, such as projecting a video call above the puck. Not only would this serve as a tangible place for users to move their content from one place to another, it would also mean encouraging them to pull the puck out of their pocket, resulting in better performance thanks to improved cooling.

An illustration of using the Orion puck for video calling| Image courtesy Meta

“It’s unlike anything you’ve ever seen—the device has the potential to create really fun and unique interactions,” said Emron Henry, Industrial Designer at Meta. “The user experience feels a bit like unleashing a genie from a bottle, where holograms seamlessly emerge from and dissolve back into the device.”

The team also considered using the puck as a controller, which could be tracked using inside-out tracking thanks to on-board cameras.

An illustration of using the Orion puck as a controller | Image courtesy Meta

In the end, the version of Orion that has been seen publicly leans away from using the controller as a significant part of the input modality. Instead the glasses use a combination of eye-tracking and neural inputs thanks to the company’s prototype EMG wristband.

But there’s no telling what the final version of Orion will look like. For the team, this was a valuable time for design exploration.

“We’re defining a category that doesn’t quite exist yet,” notes Henry. “As you’d expect with R&D, there were starts and stops along the way. How will users expect to interact with holograms? Would they prefer to use an AR remote or is hand tracking, eye gaze, and EMG sufficient for input? What feels intuitive, low friction, familiar, and useful?

Although Meta says that Orion will eventually lead to its first pair of consumer AR glasses, for now the company has only a rough idea of when its first AR glasses will launch and what it will cost.

Filed Under: News, XR Industry News

‘Stranger Things VR’ Studio’s Next Project ‘Face Jumping’ Looks Like Another Patently Weird VR Experience

March 4, 2025 From roadtovr

Tender Claws, the studio behind Stranger Things VR (2024) and Virtual Virtual Reality (2017), announced they’re debuting another patently weird VR experience at SXSW this week, which is all about swapping perspectives by making eye contact.

The VR experience, called Face Jumping, certainly sounds like another one of Tender Claws’ wildly inventive experiments into virtual reality, as it’s debuting the experience on Meta Quest Pro alongside a host of others in the XR Experience Exhibition at SXSW’s Fairmont location next week.

The 30-minute experience is slated to serve up eye-tracked interactions that lets the player change perspectives by making eye contact with characters, animals, and objects. The studio says Face Jumping invites players to “reflect on the act of seeing and being seen, evoking questions about perception, consciousness, and how we connect to others through a glance.”

While most recently known for developing Stranger Things VR, the LA-based studio was also behind the mind-bending theatrical experience The Under Presents (2019), which included live performers interacting with at-home users.

It calls Face Jumping “a return to Tender Claws’ roots in experimental storytelling, multi-layered narratives, and absurdist explorations of technology and human connection.”

Tender Claws hasn’t revealed whether it’s releasing Face Jumping beyond the experience’s debut at SXSW, which will be open to badge holders on March 9th – 11th in Austin, Texas.

Since it primarily makes use of eye-tracking, it could hypothetically come to any number of platforms, including Apple Vision Pro, Meta Quest Pro, and PSVR 2. We’ve reached out to the studio to clarify this, and will update this piece when/if we know more.

Filed Under: News

Online Dating Company Announces $20M Annual Fund to Accelerate “virtual intimacy” Startups

March 3, 2025 From roadtovr

Social Discovery Group, the company behind Dating.com and DateMyAge.com, announced it’s launched a venture studio that aims to “transform virtual intimacy into the new normal” by backing early-stage startups in AI-powered communication, XR advancements, and social discovery platforms.

Called SDG Lab, the group has pledged an annual investment of $20 million by providing a “straightforward” fundraising process, wherein entrepreneurs can secure seed funding for product development and additional capital for scaling.

SDG Lab’s most notable investments include virtual dating platform ‘VR Chat&Date’, and niche-based dating apps Kiseki, Flure, and AstroLove.

Led by Alex Kudos, former CMO of Social Discovery Group, SDG Lab is also providing startups building social discovery and connection technologies with resources, such as legal assistance, back-office support, tech infrastructure, and marketing expertise.

“Social interaction is evolving, and digital intimacy is the next frontier,” said Alex Kudos, CEO of SDG Lab. “At SDG Lab, we’re not just funding ideas—we’re co-creating the future of human connection. By investing in and partnering with bold entrepreneurs, we are building technologies that make meaningful relationships possible, no matter where people are in the world.”

“Virtual relationships and AI-driven connections are no longer science fiction—they are a fundamental part of our digital lives,” added Kudos. “SDG Lab is building the next generation of products that will shape how people connect, engage, and build relationships online.”

Filed Under: Investment, News, XR Industry News

Play for Dream Expects to Adopt Android XR for Standalone OS and Bring New Focus to US Market

February 28, 2025 From roadtovr

China-based Play for Dream, the company building a Vision Pro-like standalone MR headset, says it expects to adopt Android XR as its standalone operating system.

The Play for Dream MR headset has been called a “Vision Pro knock-off,” given its close aesthetic similarity to Apple’s headset. But people who have tried it say it’s more than just a cheap look-alike, including a former Quest engineer who gave the headset high praise on execution.

While the Play for Dream MR headset is currently running its own flavor of Android as its underlying operating system, the company tells Road to VR that it expects to adopt Google’s own Android XR platform eventually. The company says it is “in ongoing discussions, but a definitive timeline has not yet been provided,” regarding the move.

Whether that means the Play for Dream MR headset itself would potentially be updated in the future with Android XR after launch is unclear. Alternatively the company could wait until a future headset to make its transition.

Given that the $1,900 headset is planned to launch at the end of the month, it’s unlikely Android XR would crop up before then. Especially considering that Google says Samsung’s Project Moohan headset will be the first headset to release with Android XR, and its release date still hasn’t been announced.

Play for Dream is relatively well established in China, but is little known in the US. In speaking with the company recently, we learned more about its background.

Huang Feng | Image courtesy Play for Dream

Play for Dream was founded in 2020 by CEO Huang Feng, who is also the founder of Wanyoo Esports, “Asia’s largest esports café chain;” and Bixin, “a leading gaming platform application in China with over 60 million registered players,” the company says.

Other key executives include Chairman Zong Yuan and CTO Yue Fei, while the company says it has more than 200 employees, and has not raised any outside investment.

While the company has sold several headsets into the Asia market, it says the Play for Dream MR headset is focused primarily on the US XR market.

Responding to criticism of the similarity of the headset (and its marketing) to Apple’s Vision Pro, a spokesperson said, “Our goal wasn’t to directly rival the Apple Vision Pro. We drew inspiration from its innovative design, focusing instead on creating an Android-based device that reflects our unique vision and approach.”

Image courtesy Play For Dream

While there are significant similarities to Vision Pro in the look of the headset and its interface, one marked difference is that Play for Dream MR will support motion controllers.

The headset got its feet of the ground with a Kickstarter campaign that launched in September 2024, which raised roughly $300,000 from 215 backers, and ended in October.

While the campaign indicates that the first shipments of the Play for Dream MR headset are already shipping to backers, the wider release date for the headset is expected at the end of March, the company says.

Update (March 1st, 2025): A prior version of this article stated the headset’s price was $1,200, which was the price available during the Kickstarter. This has been corrected to the current price of the headset which is $1,900.

Filed Under: News, XR Industry News

‘Meta for Education’ Program Exits Beta, Bringing Quest to the Classroom

February 28, 2025 From roadtovr

Meta announced its ‘Meta for Education’ program is now out of beta, allowing schools and educational institutions from all over to fill their classrooms with Quest headsets and use a variety of education-focused XR apps and software.

Initially announced last April, Meta for Education is a comprehensive solution for educators looking to bring XR into the classroom, which includes Quest headsets, XR management solution subscriptions with education-tailored device capabilities suitable for the classroom, and a variety of tools and apps built for admins, educators, and students.

Over the course of its beta, Meta worked with colleges in the US and UK to help refine the platform, with educators reporting that virtual and mixed reality enhanced student engagement and improved comprehension of complex topics.

Image courtesy Meta

Nick Clegg, Meta’s President of Global Affairs and formed UK Deputy Prime Minister, highlights the transformative potential of immersive technologies in education, enabling students to experience otherwise inaccessible scenarios.

“Improving the life chances of children through education has been something I’ve been interested in throughout my career in politics and technology,” says Clegg.

“Of all the technological advances I’ve witnessed at Meta, immersive technologies like virtual and augmented reality really caught my imagination because of the potential they have to transform the way we learn. My hope is that, through Meta for Education, we can make it easier for students to learn, practice, and apply new skills; feel a sense of presence with teachers and classmates; and visit places or experience things that would otherwise be impossible. Most importantly, I hope it helps teachers do what they do best: teach.”

Meta says data obtained from 43 Inspired Education Group schools, which already user immersive technology with teens in the classroom, reported 87% of students feeling more engaged and interested in their lessons, while 85% of teachers found virtual and mixed reality to be a valuable tool to enhance their teaching. Students also experienced a 15% improvement in their academic performance on multiple-choice assessments.

The program’s exit from beta follows a number of partnerships with institutions, such as Arizona State University, Imperial College London, and the University of Miami to integrate VR into their curricula.

Additionally, Meta and VictoryXR have developed over 30 “metaversities” with the Engage XR platform to create digital twin campuses for remote student interaction. Digital twin campuses are now available to students at The University of Leeds in the UK, University of the Basque Country in Spain, and University of Hannover in Germany.

Educators interested in learning more about Meta for Education can check out the program’s website, which includes a contact for applicants in Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, the UK, and the US.

Filed Under: Meta Quest 3 News & Reviews, News

Meta Reveals Next Generation Aria Glasses for Research and Experimentation

February 27, 2025 From roadtovr

Meta today revealed its next-gen glasses, Aria Gen 2, which the company intends to release to third-party researchers working on machine perception systems, AI and robotics.

The company revealed its first iteration of Project Aria back in 2020, showing off a sensor-rich pair of glasses which the company used internally to train its machine perception systems, ultimately tackling some of the most complex issues in creating practical, all-day augmented reality glasses of the future.

Since then, Meta’s first-gen Aria has found its way outside of company offices; early collaborations with BMW and a number of universities followed, including Carnegie Mellon, IIIT Hyderabad, University of Bristol, and University of Iowa, which used the glasses to tackle the a host of machine perception challenges.

Now, Meta has revealed Aria Gen 2. Like the first-gen device, Gen 2 doesn’t include displays of any type, though it now houses an upgraded sensor suite, including an RGB camera, position-tracking cameras, eye-tracking cameras, spatial microphones, IMUs, barometer, magnetometer, GNSS, and custom Meta silicon.

New to Aria Gen 2 are two new sensors embedded in the device’s nosepad: a photoplethysmogram (PPG) sensor for measuring heart rate and a contact microphone to distinguish the wearer’s voice from that of bystanders.

What’s more, Meta touts the 75g device’s all-day usability—making for 6-8 hours of active use—and its a foldable design.

The increasingly AI-rich device also features a slate of on-device machine perception systems, such as hand and eye-tracking, speech recognition, and simultaneous localization and mapping (SLAM) tracking for positional awareness.

Aria Gen 2 | Image courtesy Meta

Meta envisions the Aria’s SLAM tracking will allow users to internally map and navigate indoor areas that don’t have good or detailed GPS coverage—aka, a visual positioning system (VPS) that could equally help you get around a city street and a find specific item in a store.

The company isn’t ready to distribute Aria Gen 2 just yet, although Meta says it will share more details over the coming months, which is slated to target both commercial and academic researchers.

One such early collaboration was with Envision, which announced in October it was working with Meta to provide Aria with a ‘Personal Accessibility Assistant’ to help blind and low-vision users navigate indoor spaces, locate items, and essentially act as a pair of ‘seeing eye’ glasses.

Envision and Meta showed off their latest work in a video (seen above), revealing how Aria Gen 2’s SLAM tracking and spatial audio can assist a blind user to navigate a supermarket by following a spatially correct homing ping that the user perceives as emanating from the correct area, which guides them to the desired item, such as a red onion, or Granny Smith apple.

This comes as Meta continues its push to release its first commercial AR device, which not only needs all of those systems highlighted in Aria, but also the ability to display stereo-correct information in a slim, all-day wearable package. It’s no small feat, considering displays have much higher compute and power requirements relative to Aria’s various machine perception systems.

One of Meta’s biggest ‘light house’ moments was the reveal of its AR prototype Orion in September, which does feature those compute and power-hungry display, yet still fitting into an impressively slim form-factor, owing to its separate wireless compute unit.

Orion | Image courtesy Meta

Orion, or rather an Orion-like AR device, isn’t going on sale anytime soon though. The internal prototype itself cost Meta nearly $10,000 per unit to build due to its difficult to scale silicon carbide lenses, which notably feature a class-leading 70 degree field-of-view (FOV).

Still, the race is heating up to get all of the right components and use cases up to snuff to release a commercial product, which is aiming to supplant smartphones as the dominant mobile computing platform. Meta hopes to launch such AR glasses before 2030, with other major companies hoping to do the same, including Apple, Samsung, and Google.

Filed Under: ar industry, AR News, News, XR Industry News

MIT Reality Hack Has Become a Focal Point for US East Coast XR Devs & Entrepreneurs

February 26, 2025 From roadtovr

While the XR industry’s major hubs are concentrated on the West Coast of the US, the MIT Reality Hack hackathon has become a focal point for XR developers and entrepreneurs on the East Coast of the US. Now in its eight year, the event has expanded with new opportunities for industry discussion and networking thanks to the concurrently held EXPERIENTIAL Conference. Executive Director Maria Rice offers an overview of this year’s hackathon and winners.

Image courtesy Maria Rice

Guest Article by Maria Rice

Maria is the Executive Director of MIT Reality Hack. For the last eight years, she has been instrumental in positioning the Hack as the world’s leading experiential technology community through the development of programs like the EXPERIENTIAL Innovation Conference, the Reality Scholars diversity fund, and the startup-focused Reality Hack Founders Lab.

From January 23–27, hundreds of top hackers-for-good—along with a roster of tech OGs and startup founders—descended on the MIT campus to attend the eighth annual MIT Reality Hack, the premiere hackathon for experiential technology.

The Hack was sponsored by a range of international players at the intersection of XR, AI, and deeptech. With AI development support from Lambda Labs, participants built functional prototypes using Meta Quest 3, Snap Spectacles, Qualcomm’s RB3g2 robotics kits, ShapesXR, Cognitive 3D, and STYLY.

Image courtesy Sean Chee

One of the most notable characteristics of this year’s MIT Reality Hack was the introduction of new hardware kits, including MEMS-based AR lenses from Maradin, a haptic exoskeleton from Haptikos, and an array of neurosensing gear from OpenBCI, including the Galea biosensing headset.

Image courtesy Sean Chee

With an unapologetic mission of hacking for good, MIT Reality Hack is most memorably distinguished by the dynamic energy generated by its participants and organizers. The five-day event stretched the hacking talents of some 600 participants to the limit, producing 78 innovative use cases and applications in XR and adjacent tech.

Image courtesy Sean Chee

Winning projects included YEIGO, an AR tool for ensuring that mobility aids (like walkers) are used with correct posture; CAREGIVR, an immersive platform for preparing families and caregivers for end-of-life care; and Tac-Man, a haptic input device for sculpting in VR.

Check out the full list of the 2025 winners in all hardware and software categories.

EXPERIENTIAL Conference Expands MIT Reality with New Opportunities for Industry Discussion and Networking

Image courtesy Sean Chee

Held alongside the MIT Reality Hack event, global attendees presented at the first-ever EXPERIENTIAL Innovation Conference at MIT; a one-day event envisioned as a ‘Davos of the spatial tech industry’. Cutting-edge research into the most challenging deeptech was demonstrated and debated within the context of learning innovation, vertical applications, and global development.

EXPERIENTIAL Conference was sponsored by IEEE Spectrum, Qualcomm, and Helsinki-based pioneer Distance Technologies.

In part to support the ‘hack-to-market’ initiative of the Founders Lab (one of Reality Hack’s community subprograms), EXPERIENTIAL featured two exciting company launches:

Limit Labs, founded by the leaders of VR/AR MIT, launched RoomSeed, a groundbreaking genAI tool informed by rigorous research.

Haptics company Haptikos launched with a new hand exoskeleton that brings a sense of touch to XR apps at a dramatically low price point with twice the precision of previous solutions.

Startup demos also included MIT spinout Three Space Lab and AI products from AUR+A, and Taiwan-based Meta Intelligence.

EXPERIENTIAL is shaped by the mandate set forth to extend Reality Hack’s inclusive technology focus beyond hacking and into the zeitgeist towards the promotion of creator economies. The program journeyed deep into the realms of both academic research and the business marketplace.

The conference kicked off with a fireside chat between two well known names in the industry: Tim Bajarin, founding analyst and Chairman of Creative Strategies and Anshel Sag, principal analyst at Moor Insights & Strategy, who expounded over the course of an hour on the state of the XR industry, as moderated by AR pioneer Dan Cui.

Image courtesy Sean Chee

Bajarin also participated as a first-time judge at the Hack and wrote up his thoughts on Forbes, calling his experience “one of the highlights of my career”, after 40+ years in the tech industry.

The EXPERIENTIAL keynote was give by Qualcomm’s Senior VP & GM of XR, Ziad Asghar who explored the growing synergy of AI capabilities in XR devices, and the importance of events like MIT Reality hack in incubating the ideas and talent that drive rapidly evolving industries.

Image courtesy Sean Chee

Later in the conference a panel covering Global Initiatives Towards a Sustainable Future, saw MIT Senior Lecturer Ken Zolot moderate a conversation between keyholders representing the United Nations (UNICC), The World Bank Group, Inclusive AI Lab, and Qualcomm, and futurist & Global VP at HTC, Alvin Wang Graylin.

Panelists shared how they leverage experiential technology and hackathon initiatives to empower creator communities, drive economic growth, and enable new, more inclusive human experiences across industries and regions.

As noted by AWE co-founder and Reality Hack partner Ori Inbar: “XR is going mainstream, but to fully achieve this goal we need more seasoned XR builders and newcomers of all kinds to create diverse spatial experiences that matter to every single person on the planet. That’s how you conquer the mainstream!”

Companies interested in participating in the 2026 MIT Reality Hack and the EXPERIENTIAL Innovation Conference may reach out to the conference by contacting me here.

Filed Under: News, XR Industry News

Meta Connect 2025 Developer Conference Announced for September: What We’re Hoping For

February 19, 2025 From roadtovr

Meta announced its annual Connect developer conference is returning this year on September 17th-18th. While it’s probably still too early to speculate, there are a few things we’re hoping to hear about.

Meta typically fills out its speaker schedule closer to Connect, which may give us a better idea of what to expect come September. There’s also the long trail of leaks that inevitably crop up ahead of the event. So far, the company hasn’t provided any clues beyond the usual boilerplate:

“As in years past, we’ll share the latest and greatest in Meta Horizon updates, peel back the curtain on tomorrow’s tech, and give XR devs the tools they need to help build for the next computing platform today,” Meta says in the blogpost announce.

Still, Connect is typically the company’s premier event for its biggest announcements, and we’re already looking forward to a few.

Quest 3S | Photo by Road to VR

At last year’s Connect, Meta revealed the October launch date of Quest 3S, the company’s latest mixed reality headset starting at $300. While we’re not expecting another Quest headset to launch this year, one thing we didn’t hear about at Connect 2024 was just when the rash of third-party headsets running Horizon OS will release, slated to arrive from Asus and Lenovo, in addition to an Xbox-flavored version of Quest.

Granted, it’s a seven-month wait until Connect 2025 kicks off, so it’s possible we could hear about those headsets sooner rather than later. Still, it’s a good bet Meta will put Horizon OS in the spotlight as it seeks to compete with Google’s forthcoming Android XR.

To boot, in January serial leaker ‘Luna‘ reported Asus may be the first out of the gate with a Horizon OS headset, which is reported to include eye-tracking, face-tracking, and displays which could either be quantum dot LCD with local dimming or micro-OLED, Luna reports.

Meta’s Orion AR Glasses Prototype | Image courtesy Meta

At Connect 2024, Meta also unveiled Orion, an internal AR glasses prototype that packs a laundry list of features, which notably may not make their way to a consumer pair of Meta AR glasses for some time—coming at least before 2030, Meta CTO Andrew Bosworth says. As the race to release an all-day pair of AR glasses heats up, we’re of course hoping to hear more at Connect 2025.

Ray-Ban Meta smart glasses are also another area of growing interest. Last year the company brought AI tools for reminders and the ability to scan QR codes and phone numbers using voice commands. The gen 2 version of Ray-Ban Meta released in October 2023, so it stands to reason the companies are looking to launch a new generation to capitalize on the thus far successful segment.

Notably, a recent Bloomberg report maintained we may see an expansion this year. Essilor Luxottica is reportedly working with Meta to create a sportier model in addition to a high-end model with a built-in display.

And although you might expect Connect to be all about AI this year, the company seems to be offloading this to a separate developer conference, called LlamaCon, kicking off on April 29th, which will be dedicated to its family of generative AI models.

That said, it’s a long leadup to Connect 2025. Meta typically confirms the actual dates in the summer, making this the earliest the company has ever announced the dev conference. Maybe there’s something bigger on the horizon? Whatever the case, we’ll be keeping our eyes on the Meta developer blog and the Meta Connect website to glean what’s next.

Filed Under: Meta Quest 3 News & Reviews, News

AWE 2025 Speakers Include Oculus Founder, Meta’s VP of Metaverse Experiences, & ILM Immersive VP

February 17, 2025 From roadtovr

AWE USA 2025 is set to include speakers from some of the biggest names in the XR industry, including Oculus & Anduril founder Palmer Luckey, along with Jason Rubin—one of the only remaining early Oculus executives—who is presently Meta’s Vice President of Metaverse Experiences. Also on the roster is Vicki Dobbs Beck, the vice president of ILM Immersive, the studio behind XR adaptations of Star Wars, Marvel, and more.

AWE USA is one of the largest and longest-running XR-focused conferences in the world, and has become our must-go XR event.

This year AWE USA will be held in Long Beach, California from June 10th to 12th, and it’s expected to be the biggest yet, with more than 6,000 attendees, 300 exhibitors, 400 speakers, and a 150,000 Sqft expo floor. Early-bird tickets are still available, and Road to VR readers can get an exclusive 20% discount on tickets to the event.

Among the 400+ speakers giving presentations at the event are representatives of a wide range of XR industry companies, including Palmer Luckey, Jason Rubin, and Vicki Dobbs Beck.

Palmer Luckey | Image courtesy Palmer Luckey

Palmer Luckey is the founder of Oculus, the startup acquired by Meta in 2014 to kickstart the company’s XR ambitions. After overseeing the launch of Meta’s first major XR headset, the Oculus Rift CV1, Luckey was ousted from Meta following political backlash for his actions pertaining to the 2016 US presidential race.

Years later, Meta made up with Luckey by inviting him to see a preview of its latest AR headset (Project Orion). This was followed by a public apology from Meta’s top XR executive, Andrew ‘Boz’ Bosworth, who said “I’m grateful for the impact you made [Meta] and in developing VR overall. Looking forward to showing you more of our work in the future.”

The ousting must have been heartwrenching for the Oculus founder who played no small part in making XR what it is today; but a tiny silver-lining did emerge… Luckey went on to found the military tech contractor Anduril, which has grown to its current valuation of around $18 billion—putting him in the very rare club of people who have founded more than one multi-billion dollar company.

Though his pivot to military tech appeared to take him far from his passion for XR, just last week Anduril announced it’s now spearheading the military AR headset project originally undertaken by Microsoft.

At the event we expect to hear Luckey talk more about this project and what it means for XR tech in America’s military forces.

Jason Rubin | Image courtesy GDC Showcase

AWE USA 2025 will also see a talk from Jason Rubin, one of the only remaining Oculus executives still at Meta, presently serving as the company’s Vice President of Metaverse Experiences.

Rubin joined Oculus in 2014 and was a key figure in guiding the early content investments and strategy following the company’s acquisition by Meta. Since then he has shuffled between quite a few roles within the company, with most pertaining to gaming content and partnerships.

At AWE we expect to hear Rubin talk more about Meta’s evolving vision for the metaverse.

Vicki Dobbs Beck | Image courtesy Lucasfilm

Rubin won’t be the only seasoned gaming executive present at the event. We’ll also hear from Vicki Dobbs Beck, the Vice President of Immersive Content at ILM Immersive, the interactive division of Lucasfilm.

As a co-founder of the division, Dobbs Beck has overseen the production of award-winning XR content that has brought huge IP into the immersive realm. That includes the likes of the Vader Immortal series and Marvel’s What If…? – An Immersive Experience, one of the first major productions to land on Apple Vision Pro.

During her talk we expect to hear more about what’s next for ILM Immersive and how the division expects story-driven immersive experiences to pan out with a growing number of standalone headsets in the market.


Road to VR is proud to be the Premier Media Partner of AWE USA 2025, allowing us to offer readers an exclusive 20% discount on tickets to the event.

Filed Under: News, XR Industry News

PSVR 2 Holiday Sales Volume Grew Massively Year-over-year on Amazon

February 12, 2025 From roadtovr

A big sale on PSVR 2 pushed the headset’s holiday sales volume on Amazon US higher than might have been expected, selling nearly five times more than last year.

PSVR 2’s Black Friday and holiday sale brought a huge 42% discount on the Horizon bundle of the headset, dropping the US price from $550 to $350.

Predictably, the sale increased the sales volume of the headset, but by even more than one might have expected. PSVR 2 saw nearly five times the peak sales volume on Amazon US during the 2024 holiday season as it did in 2023.

Granted, it’s important to note that the headset didn’t get any particularly big sales in the 2023 holiday season. But still, one might be inclined to think that if you cut the price of something by 50%, then you would expect to sell 50% more than you would have otherwise. In this case, we can see that PSVR 2 has a far different relationship between price and sales.

In 2024, Sony started the sale ahead of Black Friday and kept it running well into the new year. The sale lasted so long that it seems the company may have been trying to sell off stock, perhaps because it has a new SKU on the way (like a new bundle or lower cost redesign). While some have suggested that Sony could be losing faith in the headset and trying to do a firesale before discontinuing it, we think it’s likely the company continues to offer the headset at least until its next console cycle, even if it doesn’t put much weight behind it in the meantime.

Filed Under: News, PSVR 2 News & Reviews, XR Industry News

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