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Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued.

Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023.

While the company says it’s not pushing out any more software for Glass Enterprise Edition after that date, however its most recent system images will remain publicly available until at least April 1st, 2024.

Launched in 2017, Google Glass for enterprise was a revival of sorts, as the company had ceased production of the storied device in 2015.

Google Glass Explorer Edition | Image courtesy Alphabet

Starting in 2012, the company was hoping to seed the device among prosumers with its Glass Explorer Editions, although public backlash spawned the term “glasshole,” putting a severe dent in Google’s ambitions to launch a more consumer-focused version of the device.

Google hasn’t explained why it’s killing off Glass for enterprise. In response to PC Mag, a Google spokesperson left this comment:

“For years, we’ve been building AR into many Google products and we’ll continue to look at ways to bring new, innovative AR experiences across our product portfolio.”

To be fair, Google probably has bigger fish to fry, and the aging smartglasses platform may well be replaced sooner rather than later. Google said last summer it would be conducting real world tests of its early AR prototypes, emphasizing things like real-time translation and AR turn-by-turn navigation.

There’s also the issue of emerging competition. Apple’s upcoming mixed reality (MR) headset is rumored to arrive sometime in mid-2023, while Meta is prepping multiple generations of its MR Quest headsets.

Granted, these MR headsets probably won’t be the model workhorses, although many companies see MR headsets as a steppingstone in preparation for the sort of all-day AR glasses industry is hoping to commercialize in the near future.

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To be clear, Google Glass is a style of smartglass(es) and not an AR device as such; Glass provides a single heads-up display (HUD) that doesn’t place digital imagery naturally in the user’s perceived environment, like with HoloLens 2 or Magic Leap 2, but rather flatly projects the sort of useful information you might also see on a smartwatch. You can learn more about the differences between AR headsets and smartglasses here.

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device.

TM Roh, Samsung’s president and head of mobile experiences, didn’t reveal any more than what was said on stage, namely the existence of the partnership itself, however speaking to The Washington Post he announced the companies are “getting there,” and that the XR device was “not too far away.”

It’s not clear what sort of device it will be, since ‘XR’ essentially covers the entire gamut of immersive headsets, including augmented reality (e.g. HoloLens), virtual reality (e.g. Meta Quest 2), and mixed reality (e.g. Meta Quest Pro). Our best bet though is on a standalone MR headset, which uses passthrough cameras to layer computer-generated visuals on top of the user’s physical space, essentially replicating the experience you might have on a see-through AR display, albeit on a VR device.

MR headsets include Meta Quest Pro, HTC Vive XR Elite, and Apple’s rumored headset which is reportedly set to arrive sometime early this year at around $3,000.

As you’d imagine, Qualcomm is tasked with building the XR device’s chipset, while Samsung will manufacture the headset’s hardware. Software will be provided by Google; WaPo reports it will be running on “the unannounced version of the Android operating system meant specifically to power devices such as wearable displays.”

With the exception of Qualcomm, which not only produces XR-specific chipsets but also regularly shows of its own XR headset references, both Samsung and Google’s commitment to the project are kind of a long-awaited homecoming.

Samsung was one of the first truly massive tech companies to develop VR hardware. Starting in 2014, the company partnered with Meta (then Oculus) on the Samsung Gear VR platform, which paired the Galaxy Note 4 phone with a headset shell sporting an optimized intertidal Measurment unit (IMU). Samsung Gear VR was essentially the first high-quality 3DOF mobile VR experience offered to consumers, marking a stark departure from the sort VR experiences you could find on Google’s more open, but decidedly lower-quality Cardboard platform.

Notably, Samsung hasn’t released a VR product since the launch of the PC VR headset Odyssey+. Like seemingly all big tech firms these days, it appears to be working on AR glasses.

Smasung Odyssey+ | Image courtesy Samsung

Google, although reportedly also working on AR device, similarly shelved its VR ambitions when it discontinued its standalone Daydream platform in 2019, something which at the time was essentially the nail in the company’s Android VR coffin. Google previously worked with Lenovo in 2018 to produce its first and only standalone Daydream VR headset, the Lenovo Mirage Solo, which offered 6DOF room-scale tracking while providing only a single 3DOF clicker-style controller.

Since then, Google has only really been vocal about its experimental system for immersive video chatting, Project Starline, which lets people engage in face-to-face video chats without needing an AR or VR headset.

Typically, we’d say Mobile World Congress 2023 would be the next logical place to share more info about the XR hardware partnership. Samsung, Qualcomm and Google will all be present, so we may just learn more there when the week-long event kicks off in Barcelona, Spain on February 27th.

Google Discontinues Glass Enterprise Edition Smartglasses

Samsung Partners with Google & Qualcomm to Release Android-powered XR Device