• Skip to primary navigation
  • Skip to main content

VRSUN

Hot Virtual Reality News

HOTTEST VR NEWS OF THE DAY

  • Home

Canon Reveals Concept Handheld MR Device, Glass Waveguide & Collaboration Software

June 18, 2026 From roadtovr

At Augmented World Expo (AWE) this week, digital imaging giant Canon showed off its latest advancements in XR tech, including a concept handheld mixed reality device, augmented reality waveguide optics, and a new XR collaboration software suite.

Canon has been working in the XR enterprise space for some time now, having developed multiple generations of its MREAL mixed reality headsets.

Now, the company is showing off at AWE its so-called “Concept Model of a Pocket-Size, High-Image-Quality MR Device,” which basically does what it says on the tin: it’s a tethered, portable MR concept device that’s said to deliver high-definition visual performance and and offer “seamless compatibility with XR applications.”

While Canon isn’t taking specs just yet, by the sounds of it the company is hoping to actually release the device at some point, as Canon says the concept model is currently under development, albeit “not yet available for purchase.” Canon says it is however actively seeking partners to potentially bring it to market.

Courtesy Canon USA

Notably, these sorts of handheld viewers are fairly popular in the enterprise space in Japan, although it’s actually being demoed by Canon’s US-based division at AWE this week, which might also mean we may see it outside of the parent company’s Japanese homeland at some point.

Canon also showed off its “High-Efficiency Waveguide for AR Glasses,” which again is another patently Canon-style naming scheme. The company says it’s developed a high-efficiency waveguide prototype for AR glasses, shown off in two specific configurations: one with a mircoLED display and another with microOLED.

Courtesy Canon USA

The optical glass waveguides promise a 30-degree field-of-view (FOV), an optical coupling efficiency exceeding 15,000 nits/lm, and over 85% transmittance. Those specs may suggest Canon is optimizing its concept waveguides for smart glasses or lightweight, less immersive AR glasses, as the FOV is decidedly on the lower end of the range.

Additionally, Canon announced it’s getting ready to release MREAL Collaborator, the company’s latest XR software created to appeal to designers in the manufacturing industry.

Canon says it allows users without specialized 3D computer graphics expertise to easily operate the system and manipulate spatial data. Notably, MREAL Collaborator is compliant with OpenXR, so users can easily share across different supported XR devices and remote locations. The company says a free trial of MREAL Collaboration is slated to launch in early July. You can sign up here for more information.

Filed Under: XR Industry News

XREAL AURA AR Glasses Get Fall Release Window, $1,500 Price Ceiling

June 17, 2026 From roadtovr

XREAL AURA, the company’s next flagship AR glasses built in collaboration with Google and Qualcomm, is coming this fall at a price the company says will “not exceed $1,500, excluding applicable taxes.”

Previously known as ‘Project Aura’, Xreal Aura will one of first to include Qualcomm’s recently announced Snapdragon Reality Elite chipset, something Qualcomm says will offer up to a 60% increase in GPU performance, a 30% increase in CPU performance, and a 160% increase in neural processing performance compared with Snapdragon XR2+ Gen 2 chipset released in 2024.

As we saw at its unveiling last year, Xreal Aura features a wired, split-compute architecture, housing both Snapdragon Reality Elite chipset for XR processing and AI workloads, and Xreal’s in-house X1S Spatial Coprocessor for managing display and sensor processing.

XREAL AURA | Courtesy XREAL

Like all of Xreal’s XR glasses, Aura is based on birdbath optics, delivering a 70-degree field-of-view (FOV) in a package that weighs less than 95 grams of on-head weight.

Supporting six degrees of freedom (6DOF) tracking, hand tracking, and multimodal AI experiences, Xreal Aura runs Android XR, which comes part and parcel with Google’s Gemini AI assistant.

And because Aura runs Android XR, users will have access to existing Android applications through the Google Play Store, alongside a growing catalog of applications designed specifically for extended reality. You can learn more by catching our initial hands-on with Aura from December.

XREAL AURA | Courtesy XREAL

Xreal now says Aura will launch sometime in fall 2026, noting on its reservation page that the final retail price of the base model “will not exceed US$1,500, excluding applicable taxes,” with supported countries including the US, UK, Japan, South Korea, and selected countries in EU.

The company is offering two distinct reservation formats; a ‘Founder Priority Pass’ for $300 that guarantees first batch shipments and goes to the final price (limited to 2,000 units), and a $100 reservation fee for later shipments that will turn into a $200 discount off the final price.

XREAL also said more than 100 applications built specifically for XR are already in development and that additional partners are working on software experiences for the new platform.

Filed Under: Android XR News & Reviews, XR Industry News

Qualcomm’s New Snapdragon Chip Paves the Way for More Compact XR Headsets and Glasses

June 17, 2026 From roadtovr

Qualcomm announced at Augmented World Expo (AWE) Snapdragon Reality Elite, a new processor which aims to slim down XR headsets and glasses of the near future.

Focusing on on-device AI, improved performance, and lower power consumption, Qualcomm says Snapdragon Reality Elite is targeting both standalone XR headsets and lightweight tethered AR glasses.

The company said this could support applications such as AI assistants, photorealistic avatars, and real-time generation of digital objects within mixed reality environments, as Snapdragon Reality Elite is quoted to deliver up to 48 TOPS (trillion operations per second) of AI performance, enabling large language models (LLMs) and large vision models (LVMs) to run directly on-device, cloud processing required.

Snapdragon Reality Elite—essentially the naming scheme for Snapdragon XR2 Gen 3—is also said to include upgrades to tracking and perception capabilities too, with improvements to hand and head tracking as well as optical passthrough designed to better integrate digital content with the physical world.

In terms of raw performance, Qualcomm says the new chipset offers up to a 60% increase in GPU performance, a 30% increase in CPU performance, and a 160% increase in neural processing performance compared with Snapdragon XR2+ Gen 2, which was released in 2024.

As for display capabilities, Snapdragon Reality Elite supports resolutions of up to 4.4K per eye at 90 frames per second. Qualcomm said it has also reduced latency and improved image quality for mixed reality experiences through additional hardware acceleration for computer vision workloads

Qualcomm says the new chipset can deliver up to 20% longer battery life under the same workload and—probably more importantly—can operate up to 12 degrees C (~53 degrees F) cooler under load, which is paving the way for lighter and more comfortable XR headsets and glasses.

“XR adoption continues to expand, with more than 60 million devices already in market and growing momentum across industries.” said Ziad Asghar, Senior Vice President and General Manager of XR, Wearables and Personal AI. “As more advanced and integrated XR platforms are developed, demand is increasing for XR technologies that deliver higher performance, greater intelligence, and improved power efficiency. Snapdragon Reality Elite is designed to meet those demands with powerful on-device AI, enabling faster, longer-lasting, and more immersive experiences, and reinforcing our leadership in VR and MR as we build purpose-built XR chipsets from the ground up.”

Along with its various concept devices, Qualcomm’s new chip is almost always a prescient indicator of what the next few years of XR devices is likely to be. In that respect, Snapdragon Reality Elite natively supports Google’s Android XR operating system, and is slated to debut in a number of upcoming devices, including the XREAL Aura AR glasses and a future headset from Play for Dream, with more to be revealed soon.

Check out Snapdragon Reality Elite’s spec sheet below, courtesy Qualcomm:

Snapdragon Reality Elite Platform Specifications

Artificial Intelligence

  • Qualcomm® Hexagon™ Processor
    • Fused AI Accelerator Architecture
    • Qualcomm® Hexagon™ Vector eXtensions
    • Qualcomm® Hexagon™ Scalar Accelerator
    • Qualcomm® Hexagon™ Matrix eXtensions
  • Qualcomm® Adreno™ GPU
  • Qualcomm® Kryo™ CPU

On-device display support

  • Up to 4.4K x 4.4K per eye @ 90 Hz
  • 4x DSI
  • 2x eDP
  • 1x DP1.4 over USB

CPU

  • Qualcomm Kryo CPU
  • 4 + 2 performance cores
  • Up to 2.9 GHz

Qualcomm Spectra™ Image Signal Processor

  • Support for 12 concurrent cameras
  • 2x IFE for 12 MP @ 90 FPS Bayer for video-see-through
  • 10x IFE-Lite for 720P @ 120 FPS mono for perception
  • Additional camera support through multi-drop or aggregation
  • Inline spatial noise reduction for low-latency video-see-through

Computer Vision

  • Engine for Visual Analytics with dedicated computer vision hardware
  • General purpose warper
  • Triangulation
  • Inverse triangulation
  • Optical flow
  • SLAM
  • 3DR

Video

  • 8K60 decode
  • 8K30 encode
  • Low-latency slice-based decoding
  • AVC, HEVC, VP9, and AV1 decode

Audio

  • Qualcomm® Hexagon™ DSP
  • Embedded neural processing unit
  • Qualcomm® Sensor Hub
  • Voice UI
  • Spatial audio / recording

Adreno GPU

  • Up to 11% higher GPU frequency max
  • 12 MB high-performance memory

Qualcomm® FastConnect™ 7800 Mobile Connectivity System

  • Wi-Fi Generation: Wi-Fi 7
  • Peak speed: 5.8 Gbps
  • Wi-Fi Security:
    • WPA3-Enterprise
    • WPA3-Enhanced Open
    • WPA3 Easy Connect
    • WPA3-Personal
  • High-Band Simultaneous Multi-Link

Integrated Bluetooth

  • Bluetooth 6.0
  • Dual antenna Bluetooth

Security

  • Secure Boot
  • Secure Debug
  • Trust Zone
  • Hardware Root of Trust
  • Full DDR Encryption
  • Secure Processor
  • Trusted VM

Memory

  • 4×16 LP-DDR5 memory
  • Up to 4.2 GHz
  • 8 MB system cache (LLC)

General Specifications

  • Storage: UFS 4.0, SD 3.0 / SDExpress 7.0
  • Peripherals: 2x USB3.1, 3x PCIe

Filed Under: Android XR News & Reviews, XR Industry News

Snap Reveals Next-gen Specs AR Glasses, Priced at $2,200

June 16, 2026 From roadtovr

Snap today unveiled its first pair of standalone AR glasses intended for consumers, which the company says will pack in a variety of features, including AI assistance, entertainment, and productivity tools.

Snap showed off its latest pair of AR glasses today at Augmented World Expo (AWE) 2026, technically making it the sixth generation device to sport the ‘Specs’ name.

Like the fifth-gen Specs released in 2024, Specs don’t require an external compute puck or tethered connection to external devices, as the glasses pack in two Qualcomm Snapdragon processors—one dedicated to computer vision and another for running AR experiences, or “Lenses,” as the company calls them.

Courtesy Snap

The AR glasses feature Snap’s proprietary liquid crystal on silicon (LCoS) display tech, offering a 51-degree field-of-view (FOV) and 16 million colors. Notably, that 51-degree FOV is said to provide a 30% larger display area than fifth-gen Specs.

There’s still no word on a few other key specs however, including resolution, brightness, refresh rate, RAM/storage sizes, camera specs, wireless standards, water resistance rating, and actual mAh battery capacity. You can see a more condensed spec sheet at the bottom of the article with everything we know so far.

What we do know however is Snap is hoping users don’t just stay indoors for room-scale AR interactions, as Specs come with electrochromic lenses that can transition from clear to tinted in 10 seconds, the company says, noting its displays can deliver 7-millisecond motion-to-photon latency. Additionally, a Snap spokesperson told Road to VR Specs are “designed to work outside and inside.”

Courtesy Snap

As it is, Specs are rated to deliver up to four hours of “mixed-use” battery life, with an included charging case extending total usage to around 20 hours, putting it fairly close to the “all-day” device category.

Built from Swiss TR90 polymer, Specs are also slated to come in two sizes, weighing 132 grams and 136 grams respectively, making them essentially 40% lighter than the fifth-gen version. Prescription inserts are also supported, and will include multiple nose pads for better individual fit, Snap tells Road to VR.

Courtesy Snap

Snap also emphasized privacy features, including on-device processing, permission prompts for sensitive information, and an LED indicator when recording is active.

The company says developers have already created hundreds of experiences for Specs, ranging from golf guidance and educational applications to immersive historical experiences. New development tools announced today include agentic development support in Lens Studio through integrations with Claude Code, Codex, and Cursor, as well as a new Native Development Kit.

While it seems users will be able to find a good number of AR Lenses, Snap ostensibly hopes one of its biggest draws will be AI integration.

“With SPECS, AI isn’t limited to a text box. It can see what you see, understand what you’re trying to accomplish, and help in the moment,” the company says. “That means guidance can appear exactly where it’s needed, information can be connected to the objects and places around you, and developers can build experiences that respond intelligently to the real world in real time. We believe AI and augmented reality are a natural fit because both help people better understand and interact with the world around them. Of course, technology like this only works when people trust it.”

We still haven’t had a chance to experience the latest iteration of Specs, as the company is using AWE as a venue for a general announcement, and not media demos as such.

In any case, we expect to hear a lot more about Specs between now and its fall shipping window. In the meantime, customers across the US, UK, and France can now pre-order for $2,195 ($200 refundable deposit).

SPECS (sixth-gen) Specs

Field of View 51°
Color Reproduction 16 million colors
Lens Type Electrochromic (auto-tinting)
Tint Transition 10 seconds
Processors Dual Qualcomm Snapdragon chips
Motion-to-Photon Latency 7 ms
Battery Life Up to 4 hours mixed use, 20 hours with case
Input Hand tracking
Material TR90 polymer
Sizes 47 mm and 52 mm
Weight 132 g (47 mm), 136 g (52 mm)
Prescription Support Removable prescription inserts
Display Technology LCoS
Connectivity Features Bluetooth notifications
Privacy Features On-device processing, recording indicator LED
Price $2,195 USD
Availability Shipping expected Fall 2026
Launch Markets US, UK, France

Filed Under: XR Industry News

Raven Prism Smart Glasses Announced with Unique Hot-swappable Battery

June 16, 2026 From roadtovr

Raven Resonance is showing off its upcoming smart glasses, Raven Prism, which aim to stay with users all day long thanks to a unique hot-swappable battery system.

The San Francisco-based startup is publicly demoing Raven Prism for the first time today at Augmented World Expo (AWE) starting today, which is taking place June 16th – 18th in Long Beach, California.

Planned to launch later this year, Raven Prism—or what the company calls an “ambient computer”—offers more than just a handy hot-swappable battery system, which the company says lets users replace without interrupting apps or requiring shutdowns and reboots.

The glasses are also slated to pack in a feature set rarely seen in smart glasses today. Running RavenOS, the company’s 64-bit Linux-based operating system, Raven Prism features a full-color LCoS display delivered through a single waveguide in the right eye, integrated eye tracking for hands-free interaction, and an onboard camera with visible capture light that also includes a physical privacy cover.

And privacy is a major focus for the company.

“Privacy is a foundational design principle of Raven Prism,” the company says. “Eye control data is processed locally on the device, no user data is transmitted off-device without explicit user consent and core AI capabilities are designed to run locally whenever possible. Unlike many connected wearables that rely heavily on cloud infrastructure, Raven Prism was designed to perform as much computation as possible locally, keeping user data under the user’s control and reducing dependence on remote infrastructure. Raven Resonance believes privacy should be enforced through hardware and software architecture rather than policies.”

Thomas Suarez | Courtesy Raven Resonance

Unlike many smart glasses that rely on a tethered smartphone, Raven Prism is a standalone device powered by an onboard quad-core 64-bit ARM processor and will be available in multiple RAM configurations. The device natively supports Linux ARM64 applications and SSH access, positioning it as a more open and dev-friendly platform than most consumer smart glasses.

It’s also set to ship with more than 25 applications, also providing low-level access to the OS, creating a flexible platform, which the company says is being targeted at creative professionals, makers, developers and enterprise users.

“For decades, the personal computer has been confined to a desk, a pocket or a bag,” Raven Resonance co-founder and CEO Thomas Suarez says. “We believe the next era is ambient computing—technology that remains available when you need it, while staying out of the way when you don’t. Raven Prism gives users a powerful, open computing platform they can access hands-free throughout the day—from Claude Code to creative applications and more. Put simply, Raven Prism is not a pair of smart glasses: it is a powerful, privacy-first eye-controlled Linux computer that happens to take the form of eyewear.”

The company plans to officially launch Raven Prism later in 2026, with additional details regarding availability, pricing, and developer programs to be announced closer to launch.

Filed Under: XR Industry News

Snap Teases Next-gen ‘Specs’ AR Glasses Ahead of June 16th Reveal

June 15, 2026 From roadtovr

Snapchat parent Snap is nearing the long-awaited reveal of Specs, its next pair of AR glasses, as the company says we should keep our eyes peeled come June 16th.

Specs Inc, the company’s new XR subsidiary, showed off a (very) brief glimpse of the device via Instagram on Friday, which notably included “06.16” at the end.

The company additionally confirmed it’s publicly revealing the device on the June 16th at Augmented World Expo (AWE), which has become a prime venue for XR announcements over the past few years. AWE goes from June 15th – 18th, taking place in Long Beach, California.

Notably, Snap CEO Evan Spiegel is also set to deliver a keynote there, titled ‘Making Computing More Human‘, making it a fairly certain we’ll hear more about the company’s expectations for its next pair of AR glasses, set to be its sixth-gen device.

The fifth-gen Specs (seen below) were released in 2024 primarily for developers, ostensibly making its sixth-gen the first from the company specifically targeted at consumers.

Snap Spectacles (gen 5) | Courtesy Snap Inc

And while we don’t know the specs behind Specs just yet, the company says it’s emphasizing the device’s built-in AI, something that “uses its understanding of you and your world to help get things done on your behalf while protecting and respecting your privacy.”

The reveal of Specs does come amid some turbulence though. In April, Snap laid off around 1,000 employees and closed hundreds of open roles. Layoffs haven’t largely affected Specs Inc however, which was spun up in January to allow the company to form new partnerships, have more capital flexibility, and, more importantly, insulate its AR business.

This follows Snap’s acquisiton of Illumix, a spatial mapping company and developers behind Five Nights at Freddy’s AR: Special Delivery (2019), which is said to boost the company’s AR efforts.

Filed Under: XR Industry News

Pico’s Next Flagship XR Headset Reportedly Leaks, Showing Some Very Familiar Design

June 11, 2026 From roadtovr

According to video discovered in Pico’s public SDK, it appears the company’s next flagship headset has just been leaked.

Trusted data miner and serial leaker Luna was sent what appears to be a number of tutorial videos for Project Swan, which were buried in Pico’s public SDK.

Luna, who also leaked multiple devices in the past including Meta Ray-Ban Display, additionally confirmed the videos seen below are indeed authentic.

PICO Project Swan

I was sent these by a source claiming it is in the public SDK, and I was able to independently verify that is indeed the case (you can too) pic.twitter.com/wAVa56OY1T

— Luna (@Lunayian) June 11, 2026

What it reveals: a headset very much inspired by Apple Vision Pro and Samsung Galaxy XR, as it appears to include a separate battery unit and woven headstrap à la Vision Pro, and a body similar to Galaxy XR.

Vision Pro Solo Knit Band | Courtesy Apple

Earlier this week Qualcomm seemingly teased its next-gen Snapdragon XR chipset targeted at standalone headsets, something the company says we’ll learn more about “soon.”

Notably, Pico said back in March that Project Swan will contain a co-processor that combines custom XR silicon and a separate flagship SoC with “more than 2× CPU and GPU performance vs XR2 Gen 2,” something the company says will launch globally in late 2026.

While possibly a coincidence, the timing does raise an eyebrow at whether Pico will be the first to include Qualcomm’s next-gen Snapdragon XR chip.

That said, we’re still waiting to hear a lot more about Project Swan, including its pricing, official naming scheme and (not to mention) full spec sheet.

So far, Pico has revealed it will weight in at 270g (presumably just the headset and not battery) and include microOLED panels with 4,000 pixels per inch (PPI). The headset’s optics are also said to provide an average ~40 pixels per degree (PPD) and a center sweet spot exceeding 45 PPD.

Filed Under: XR Industry News

Qualcomm Teases Next-Gen Snapdragon XR Chipset, Possibly Debuting in Pico’s Next Flagship

June 11, 2026 From roadtovr

Qualcomm seems to be teasing its next-gen Snapdragon XR chipset targeted at standalone headsets, something the company says we’ll learn more about “soon.”

It’s uncertain whether Qualcomm is getting ready to announce its next-gen Snapdragon XR3 platform, or Gen 3 of its previously released XR2 chipset. What is certain though is XR’s biggest chip manufacturer has something new in store, teasing a “new reality” in a short clip posted on X.

And while Qualcomm says we’re due to learn about it “soon,” there’s really no telling when that could be, as the company really hasn’t stuck to a set release schedule for its various XR chip announcements.

Notably, Qualcomm announced Snapdragon XR1 at AWE 2018 in May, Snapdragon XR2 at Snapdragon Tech Summit in December 2019, Snapdragon XR2 Gen 2 right before the launch of the Quest 3 in 2023, and Snapdragon XR2+ Gen 2 just before CES 2024.

There are however a few venues the company could announce its next iteration of Snapdragon XR. Qualcomm’s June 24th Investor Relations Day may deliver our first bit of insight into its first slate of hardware partners. There’s also the company’s big Snapdragon Summit in late September, which is notably during the exact same timeframe as Meta Connect.

Thus far, Meta has only teased what appears to be a new slate of smart glasses though, which in the past have integrated Qualcomm’s Snapdragon AR1 chipset. Meta is also seemingly preparing a puck-tethered thin and light standalone, codenamed ‘Phoenix’, although that’s reportedly been delayed to 2027.

Possibly a more likely (and timely) candidate is Pico’s upcoming Project Swan, which the Byte Dance-owned company teased in March to contain a separate flagship SoC with “more than 2× CPU and GPU performance vs XR2 Gen 2.” That’s supposed to launch globally sometime in late 2026, so we may learn a lot more fairly soon.

Filed Under: XR Industry News

Siri on Vision Pro is Getting Eye-tracked Activation and Visual Awareness Alongside New AI Features

June 9, 2026 From roadtovr

Apple spent a major portion of its WWDC 2026 keynote this week talking about new AI features that are part of an enhanced version of Siri. While most of the features will be accessible across devices, Siri on visionOS 27 has some unique touches that take advantage of Vision Pro.

The News

An overhauled version of Siri—which Apple is now calling “Siri AI”—is headed to Apple’s version 27 operating systems. The company detailed a wide range of capabilities, both new and improved, which make Siri AI more useful and more capable than previous versions.

“Siri AI is an entirely new version of Siri deeply integrated into iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro,” the company announced this week. “It can draw on personal context understanding to search across messages, emails, photos, and more, and get things done across apps with even more systemwide app actions. Additionally, Siri AI can answer questions related to the content on a user’s screen or go out to the web to get up-to-date information using broad world knowledge and generate a helpful answer. A dedicated Siri app allows users to revisit a past conversation or kick off a new one—all in one place—and uses iCloud to privately sync conversational history across a user’s products.”

Beyond the new capabilities that will work across most of Apple’s modern devices, Siri AI is getting some unique attention on Vision Pro. In VisionOS 27, the Siri ‘orb’ becomes a placeable widget that can sit in the room with you. And when you want to talk to it, simply look at the orb and start talking. It’s a seamless way to activate Siri using Vision Pro’s eye-tracking, without needing to tap anything or say a wake word.

Courtesy Apple

Siri is also getting ‘see what you see’ capabilities on Vision Pro. If the user asks the system to look at something, Siri has visual context of the user’s view of both the digital and real world. So you can ask about something you see on a webpage floating in front of you just as easily as you can ask about a piece of artwork on your wall.

Courtesy Apple

This is a much more natural way to use visual intelligence capabilities that have been part of earlier versions of Apple Intelligence but were not exposed in particularly obvious ways.

The new Siri app, which functions more like a traditional AI chatbot, is getting a native visionOS version.

Courtesy Apple

Apple says Siri AI is compatible with both the original Vision Pro (M2) and latest Vision Pro (M5). It’s available as a developer preview within visionOS 27 which is available now. Apple plans to roll out Siri AI features as a “beta” to the public later this year.

My Take

The inclusion of high-accuracy eye-tracking on Vision Pro continues to pay dividends to Apple. Turning Siri on Vision Pro into a persistent widget that’s activated with eye-tracking is the kind of subtle but clever idea that could very well set the standard for interacting with voice assistants on immersive devices going forward. Using eye-tracking to add context about the user’s question is also a smart way to leverage the feature.

Siri’s newfound ability to see the user’s digital and real world brings it much closer in line with Gemini’s visual capabilities on Android XR, which I’ve previously pointed to as a standout advantage over the AI capabilities of visionOS and Meta’s Horizon OS.

It’s unclear at this time if Siri on Vision Pro will be fed a still image of the world around the user at the time of the query, or if it will get a live view of the world around the user (as we see with Gemini on Android XR). The difference between a static or live view could lead to a significant gap in the usefulness of Siri AI’s ‘vision’ on Vision Pro compared to Gemini. On Android XR, Gemini can continuously see what’s around the user, enabling ongoing conversations with Gemini that evolve as new things happen. We’ll have to wait to see if Siri on Vision Pro can do the same.

We also don’t know if Siri will be able to ‘see’ during every query or if only specific queries will cause the headset to consider the world around the user. For Apple’s part, the company says it continues to emphasize privacy in its AI features, and says that any data that leaves the headset is processed in an encrypted way that’s not accessible to Apple or third parties.

Filed Under: Uncategorized

Meta Plans New Best Buy Pop-ups to Unify Demos of AI Glasses and VR Headsets

June 8, 2026 From roadtovr

Meta announced that it is rolling out updated kiosks inside of Best Buy, the biggest electronics retailer in the US. The new 900 square-foot “store in a store” offers a place for customers to demo Meta’s AI glasses and VR headsets.

The News

Meta has a long-running relationship with Best Buy and is no stranger to placing in-store kiosks with trained staff in stores to give customers the opportunity to go hands-on with its hardware. However, the company’s most recent kiosks have focused primarily on its AI glasses, creating an apparent divide between older, separately placed kiosks focused on Quest headsets.

Now the company says it’s rolling out a more unified experience, called “Meta Lab @ Best Buy,” an expanded kiosk that includes AI glasses and VR headsets in the same space, both of which are available for a hands-on experience.

Courtesy Best Buy

The company says the Meta Lab spaces are “designed for hands-on discovery, where people can explore Meta’s expansive lineup of AI glasses and VR headsets through interactive demos, smart mirrors, personalized fittings and more—all with support from dedicated Meta Sales Specialists.”

Meta plans to roll out 50 such spaces in Best Buy locations across the US and Canada, and notes that the following locations will be the first to open this Summer:

  • San Carlos, CA
  • Roseville, MN
  • Woodland Park, NJ
  • Greenville, SC
  • Columbus, OH

The new Meta Lab @ Best Buy spaces appear to be a natural outgrowth of the company’s Meta Lab pop-up locations that rolled out in late 2025 to give the company a temporary boost to its retail presence in support of the Ray-Ban Display launch. These spaces also included Quest headsets and demos. Some of the Meta Lab pop-up locations have become permanent retail locations.

My Take

The move comes after Meta’s aggressive shift in focus away from its VR business and toward its AI glasses business, which has left many unsure of Meta’s long-term commitment to VR.

Meta launched Ray-Ban Display—its first AI glasses with a display—in late 2025. At the time the company launched new Best Buy kiosks which were exclusively focused on its AI glasses, and didn’t even include Meta’s VR headsets for sale. Meta was seemingly rushing these kiosks out the door because the company opted not to sell Ray-Ban Display to anyone without an in-person fitting. The need to deploy the kiosks in time for the launch of Ray-Ban Display is probably why we didn’t see the initial kiosks include Quest headsets at the outset. And, indeed, this is likely because of the rather abrupt shift in Meta’s focus toward its AI glasses.

With the new Meta Lab @ Best Buy spaces, the company’s retail strategy is catching up to its product strategy. While we probably can’t infer too much about what this means for Meta’s long-term commitment to VR, it at least tells us that the company wants to make sure all of its hardware can be seen together in one retail space.

In any case, seeing more spaces that offer hands-on demos of VR headsets is a good thing. The VR experience remains almost impossible to describe to someone who has never used a modern headset; actually trying on a VR headset is a reliably mind-blowing experience for first-time users. But it’s difficult to give people that opportunity at scale.

Filed Under: XR Industry News

« Previous Page
Next Page »

  • Home