AR Investment

Saudi Arabia Gains Majority Stake in Magic Leap in $450M Deal

January 3, 2023 From roadtovr

Saudi Arabia has taken majority share of the US-based augmented reality company Magic Leap, The Telegraph reports, widening the stake via its state-owned sovereign wealth fund with a deal amounting to $450 million.

Citing delayed accounts obtained from its European division, the company is said to have raised $150 million in preferred convertible stock and $300 million in debt from Saudi Arabia’s Public Investment Fund (PIF) over the course of 2022. The investment puts the country’s ownership of Magic Leap over 50 percent, giving it overall majority control.

The Telegraph reports that, as of November 2022, Saudi Arabia’s PIF is “entitled to appoint four of the eight directors of the board of directors of Magic Leap.”

The wealth fund, which is controlled by Crown Prince Mohammed bin Salman, invests in projects considered to be strategically significant to diversifying its national economy.

Through PIF, Saudi Arabia owns minority stakes in Uber, Capcom, Nexon, Live Nation, Boeing, Meta, Alphabet, Citigroup, Disney, and Bank of America to name a few. It also owns Premier League football team Newcastle United and LIV Golf, a challenger to the PGA Tour.

Founded in 2010 by Rony Abovitz, the Plantation, Florida-based company kicked off its consumer ambitions with a long and ambitious tease of its first AR headset, Magic Leap 1 (previously styled ‘One’), starting its marketing campaign as it emerged from stealth in 2014.

Released nearly four years later, the developer-focused ‘Creator Edition’ headset was initially priced at an eye-watering $2,300, which not only deflated some of the potent hype behind the unicorn startup, but also cemented a long and bumpy road ahead if Magic Leap wanted to eventually offer its tech at a consumer price point.

Having awkwardly straddled the prosumer segment with limited success, in mid-2020 Abovitz announced he would be stepping down as CEO, signaling a pivot that would refocus the company’s efforts on servicing enterprise instead of consumers. Shortly afterward, Microsoft’s Executive VP of Business Development Peggy Johnson took the reins as CEO of Magic Leap.

The company has since released its follow-up headset, Magic Leap 2, to enterprise partners and through third-party vendors, putting the device in direct competition with Microsoft’s HoloLens 2.

To date, Magic Leap has raised $4 billion, with minority investors including Google, Alibaba, Qualcomm, AT&T, and Axel Springer.

Varjo Raises $40M Series D Funding to Expand Cloud-based XR Platform

September 7, 2022 From roadtovr

Varjo, maker of high-end enterprise XR headsets, this week announced it has raised a $40 million Series D investment to continue building its Varjo Reality Cloud software and deliver a “true-to-life industrial metaverse.”

Varjo makes some of the highest-end enterprise XR headsets on the market, along with unique software solutions, claiming recently that one quarter of Fortune 100 companies have used used its tech.

This week the company announced it has raised $40 million in a Series D investment. Participants in the round include returning investors EQT Ventures, Atomico, Volvo Car Tech Fund, and Lifeline Ventures, and new investors Mirabaud and Foxconn, the latter being one of the world’s largest electronics manufacturers and a potential strategic partner for Varjo.

The leading investor in the round was not made clear. The raise brings Varjo’s total funding to $162.5 million since 2017, according to Crunchbase, and represents a down-round compared to the company’s Series C investment of $54 million in 2020.

“Our new funding is a testament to the incredible growth Varjo has seen over the past few years as interest for enterprise XR adoption grows,” said Timo Toikkanen, Varjo CEO. “The vision for a true-to-life metaverse for professionals is already here, and we are proud to be the first and only company in the world to continue to deliver human-eye resolution virtual and mixed reality technology to the largest and most iconic enterprises in the world.”

The so-called “metaverse for professionals” isn’t clearly defined by the company though it ostensibly refers to Varjo Reality Cloud, the company’s cloud-based XR streaming tech which aims to streamline the use of XR within large organizations. The company plans to expand the platform to a wider range of hardware and software, including headsets other than its own. Check out our exclusive preview of Varjo Reality Cloud earlier this year.

Alongside the funding announcement Varjo also named a new Chief Product Officer, Patrick Wyatt, who is said to be leading the company’s software and cloud projects.

Beyond its enterprise ambitions, Varjo also recently dipped a toe into the prosumer space with the release of its high-end Aero VR headset which, for the first time, could be bought by general consumers without any kind of monthly fee. The company’s Series D funding announcement didn’t offer any hints about the future of the Aero, but Varjo told us earlier this year that there’s a good chance of an eventual follow-up to the headset.

Lynx Secures $4M in Series A Funding, Aims to Become “European Champion of Mixed Reality”

May 25, 2022 From roadtovr

Lynx, the French XR hardware startup known for crowdfunding the Lynx R-1 mixed reality headset, today announced it’s secured $4 million in its Series A round, led by social VR platform Somnium Space.

Alongside Somnium Space, participants in the latest funding round also include what Lynx calls early supporters of the company and “other investors involved in the AR/VR field such as ex-Meta and Google engineers.”

This brings the company’s total outside funding to $6.8 million, according to Crunchbase data, following the R-1 headset’s $800,000 Kickstarter campaign back in late 2021 and a seed round of $2 million in early 2019. As a part of the deal Artur Sychov, founder & CEO of Somnium Space, is joining the company’s board of directors.

Built on Qualcomm’s XR2 chipset, Lynx R-1 combines high quality cameras and virtual reality displays to achieve passthrough AR in addition to standard VR (aka, mixed reality), making it an early pioneer of the category. The headset also ditches the standard Fresnel lenses for a novel optic called a “four-fold catadioptric freeform prism,” which is said to slim down the size of Lynx R-1 seemingly beyond what current Fresnels can do.

“At Somnium Space we truly believe in the future of open and decentralized Metaverse which empowers its users. This includes, not only software, but also very importantly hardware,” says Artur Sychov, Founder & CEO of Somnium Space. “The Lynx team led by Stan has created an extraordinary AR / VR device (Lynx-r) with openness in mind which will change and revolutionize the way we all think and interact with this market category. I am very happy to support this company and believe that together we will push the boundaries and potential of the VR/AR industry forward.”

Founded in 2019, Lynx has high ambitions for its R-1 headset too. Priced at $600 for its consumer version, the company is looking to lead the way into the same product category that many established players are soon to enter, including Meta with Project Cambria and Apple with its rumored headset, reportedly code named N301.

“We have this opportunity right here to create the European Champion of Mixed Reality with our work at Lynx, supported by a vibrant community of users and developers desperate to see alternatives to Big Tech companies products and their closed ecosystems.” says Stan Larroque, founder and CEO of Lynx. “What’s the point of creating a European Metaverse if the underlying platform, the door we use to access it, remains in the hands of the same big players with their damaging business models?” he adds.

Since finalizing the design of Lynx R-1, the company has also completed an office expansion in Paris, now at more 200 square meters of R&D, and established a new office in Taiwan.

Google Acquires MicroLED Startup Raxium to Bolster AR Ambitions

May 5, 2022 From roadtovr

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium.

The acquisition was previously reported by The Information in March, however now Google has confirmed in a blog post that it has indeed acquired Raxium, a five-year old startup building microdisplays for use in AR and VR headsets.

The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Google says Raxium will join its Devices & Services team, which is tasked with development of Google’s consumer devices.

It’s thought that Raxium will allow for Google to create lighter, cheaper displays for its upcoming AR devices. While conventional Super AMOLEDs found in smartphones measure around 50 µm per pixel, Raxium says it’s shrunk its microdisplays to feature µLED measuring 3.5 µm per pixel. The company claims its technology has led to an efficiency “5X greater than the previously published world record.”

“The team at Raxium has spent five years creating miniaturized, cost-effective and energy efficient high-resolution displays that have laid the foundation for future display technologies. Raxium’s technical expertise in this area will play a key role as we continue to invest in our hardware efforts,” says Rick Osterloh, senior VP of Google’s Devices & Services team.

Google is undoubtedly gearing up to release XR headsets of some type in the future, which may compete with devices from Apple, Meta, Microsoft and Snap. In 2020, Google acquired North, a Canada-based company known for creating unobtrusive prescription-compatible smartglasses—a sight more stylish than Google Glass. Check out our primer on the difference between smartglasses and AR headsets to learn more.

Earlier this year Google snapped up Bernard Kress, principal optical architect on the Microsoft HoloLens team. Kress is now the Director of XR Engineering at Google Labs, an internal XR division founded late last year. According to previous reports, Google Labs is currently working on an AR headset, code named Project Iris, which is rumored to ship sometime in 2024.

Reports detailing Project Iris maintain a device providing a standalone experience with onboard power, computing, and outward-facing cameras for world sensing capabilities—similar in description and function to headsets like HoloLens or Magic Leap.

Waveguide Maker DigiLens Announces New Investment at $530M Valuation

April 7, 2022 From roadtovr

DigiLens, a maker of waveguide optics for AR glasses, today announced a second close of its Series D funding round, claiming a $530 million valuation.

DigiLens is one of several companies building waveguide optics and positioning them for use in XR. Waveguides allow for extremely compact near-eye optics which are no thicker than the lenses on a pair of glasses.

Today the company announced a second close of its Series D investment round which brings participation from Corning, a major materials company known for its Gorilla Glass product that’s used widely in the smartphone space, and Optimas Capital Management, the strategic investment arm of Goertek which is a major manufacturer of XR devices.

The Series D investment raised “more than $50 million”; the first close of the round was originally announced back in November 2021 and valued the company at $500 million, according to DigiLens.

With additional investment from Corning and Optimas Capital Management in the second close of the round, the company says it has been valued at $530 million. The full round includes a number of strategic investors including Samsung Electronics, Diamond Edge Ventures (the strategic investment arm of Mitsubishi Chemical), and others.

In an investment round, a startup’s valuation is determined by the price of each share multiplied by the total number of shares in the company. It’s fairly rare for a company to state their valuation outright, except in cases where they believe the valuation shows the company in a position of strength and momentum.

That’s clearly the case here; with waveguides expected to be a critical component in AR headsets and glasses targeting mainstream adoption, DigiLens is vying to be the leading supplier of the technology. The goal of publicly announcing a large valuation is likely to throw off competitors by making potential investors think twice about who is leading the race toward an AR glasses market that many believe is poised to explode.

The company claims its particular approach to waveguides—diffractive gratings manufactured with an optical copy process—are the most cost effective and scalable option among available waveguide technologies. DigiLens also says its specific manufacturing process allows for more flexible optical designs that give its optics advantages over other waveguides.

Of course, every waveguide company makes similar claims about manufacturability and scalability; it won’t be clear who is actually right until we start to see mass-produced devices coming to market.

To that end, the company claims the first products based on its waveguide technology will hit the market within the next year.

“We’re working on projects today that use our industry leading volume Bragg grating technology that over the next year will be in the market in a material way. These advances will showcase that we’re the only solution that is going to work when efficiency, uniformity and cost are considered,” says DigiLens CEO Chris Pickett. “Then, with our next generation technology, we’ll have a step function in performance that will extend our lead even more.”

And we’ve got a good clue about what the first such devices could look like.

Last year DigiLens revealed the Design v1, a modular reference headset which the company hopes will accelerate the development and consumerization of AR glasses. The device is based on Snapdragon XR2 with a claimed 50° diagonal field-of-view from the company’s optics. Road to VR got an exclusive hands-on with the headset.

It seems likely that companies working with DigiLens will have received a sample of the Design v1, and some may even be using it as the basis for their own design.

And while AR glasses are where the industry ultimately wants to reach with this technology, it’s likely that we’ll see non-immersive smartglasses as the first entrants into the all-day wearable glasses space, eventually giving way to similar but more advanced devices with full AR capabilities.